Articles by Patrick Cole

Patrick Cole
July 6, 2016

5 Tactics For Extending Conversations With Customers

Communication is the key to building a long lasting relationship with your customers. After all, it’s fairly rare for a relationship to form between a brand and a consumer after a single moment of contact. Your job, as a content marketer, is to find ways to maintain contact by identifying opportunities to keep the conversation…


Patrick Cole
June 23, 2016

To Gain Customers Trust, Get To Know Their Personality

Trust is a key world in the world of business and marketing. It lies in the foundation of any successful business relationship. Earning customer trust is one of the central goals of many companies and individual entrepreneurs. Of course, as much trust is central to establishing a successful business, knowing your customers is equally important.…


Patrick Cole
May 31, 2016

How To Boost Your Business With Mobile Messaging

Social media platforms, as tools for communicating news and announcements, are great places to broadcast content to a wide audience. However, the content you place on your social media pages, your blog and your website is passive. You have to rely on your audience visiting your social media pages and website, and consuming that content.…


Patrick Cole
April 19, 2016

Content Marketing in E-commerce: 7 Case Studies

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] How do you determine which content marketing practices are best for your E-commerce business? Well, you can begin by looking at other successful brands to see what they are doing now, and what they’ve learned along the way. There’s no single content marketing plan that works for every business, but the following…