Shelly Kramer
July 5, 2016

Measure the Effectiveness of Your Content: Here’s How

Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for senior leaders, assets like white papers and webinars for use in your lead generation efforts, email newsletters, case studies, infographics, videos or podcasts, content feeds…


Susan Gilbert
July 4, 2016

5 Ways Blogging Can Increase Your Business Sales

If you think blogging can’t work for your lead generation, you might want to reconsider this powerful tool as a way to build influence and provide free advertising for your business. A well focused content marketing strategy can bring more visitors to your website as well as build your social media following. The latest trends…


Robert Caruso
July 3, 2016

The Science of Digital Content: Stick To The Facts

Digital content that is consumed by audiences via connected devices has impacted society in ways beyond the printing press. Removing factors such as cost, durability and accessibility has made digital content a part of everyday life for people of virtually all cultures and locations around the globe. But there seems to be a difference in…


Kate Laren
June 30, 2016

Cost Cutting Tips for Small Businesses [Infographic]

Editor’s note: This is a departure from our usual content, but we felt it to be a very worthwhile and helpful departure. Hope you agree! Cost Cutting Tips for Small Businesses Most small business have a small profit margin, and all small businesses want to maximize that margin. By following these tips, your business might…


Ivan Temelkov
June 29, 2016

The Importance of Human Marketing In Business

As a consumer, you certainly appreciate the human touch. Naturally every human being appreciates the sense of acknowledgement. It also shows a level of appreciation. In the earlier days of marketing, consumers were dominated by a brand’s equity. Your options were limited due to the confinements that major brands would place upon you. Those days…


Karen Dikson
June 28, 2016

7 Clever Ways to Write a Killer First Paragraph

Starting off on the wrong foot can really turn off an audience. But a killer first paragraph can similarly make all the difference in keeping their attention up to the last word of your article. Boring methods like starting with a definition or sounding uncertain about your points, just don’t cut it anymore. Here’s how…


Susan Gilbert
June 27, 2016

Pinterest – The Great Traffic Generator

Millions of women already love pinning.  And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly…


Nicholas Scalice
June 26, 2016

How Can Your Business Effectively Use Snapchat?

With so many social media platforms now playing an integral role in digital marketing, it can seem overwhelming as you try to figure out which ones will be best suited for your brand. And while not every business may be a perfect fit for Snapchat, this smartphone-based social media app has long surpassed the title…


Patrick Cole
June 23, 2016

To Gain Customers Trust, Get To Know Their Personality

Trust is a key world in the world of business and marketing. It lies in the foundation of any successful business relationship. Earning customer trust is one of the central goals of many companies and individual entrepreneurs. Of course, as much trust is central to establishing a successful business, knowing your customers is equally important.…


Ivan Temelkov
June 22, 2016

Why DIY SEO Typically Does Not Work

In some ways, I feel like the term SEO is heavily overused these days. After spending the last 10+ years working in the Search industry, it has become quite evident that SEO is used and abused. SEO pertains to an optimization method in the form of text, images, and video. The end goal is to…


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