Articles by Karen Dikson

Karen Dikson
January 16, 2017

10 Copywriting Mistakes Every Marketer Should Avoid

We are surrounded by different types of copy wherever we go – especially because we spend so much of our time online. And most good copy seems deceptively easy to write because it beautifully simple, concise, and direct as if it was written specifically for you. However, writing good copy is often challenging, and even experienced…

Karen Dikson
June 28, 2016

7 Clever Ways to Write a Killer First Paragraph

Starting off on the wrong foot can really turn off an audience. But a killer first paragraph can similarly make all the difference in keeping their attention up to the last word of your article. Boring methods like starting with a definition or sounding uncertain about your points, just don’t cut it anymore. Here’s how…