Articles by Susan Gilbert

Susan Gilbert
June 1, 2015

Generate More Interest in Your Business with These Social Selling Tips

Social Selling Strategies Are you getting all the sales you want from social media? Do you wish your followers showed more interest in your products or services? Social selling is not an exact formula for sales, but instead an end result from strong interactions with your business or brand’s community. As word-of-mouth becomes the new…


Susan Gilbert
May 25, 2015

How to Map Out a Winning Content Marketing Strategy for Your Business

Your business should not only stand out from the rest online, but also that you become a thought leader in your industry. By writing new content each week we are creating new opportunities – and, that requires articles which are original and engaging. What’s the first step for creating highly visible information that will make…


Susan Gilbert
May 18, 2015

Find the Right Meme that Fits Your Business Niche

If your business is looking to bring about more engagement on social media then you might want to try image quotes or memes in your tweets and posts. There are a myriad of resources available for free that will help you create stand-out visuals for your target market. Sometimes a meme can be humorous while…


Susan Gilbert
May 11, 2015

Obstacles to Avoid if You Want to Grow Your Business

Growing pains in a new small business are to be expected; and, can seem like a never-ending process. Or, maybe your business isn’t new, but you’ve lost that loving feeling for your business.  The passion which propelled you to start your business in the first place can quickly become squelched by over extending your resources…


Susan Gilbert
May 4, 2015

How Brand Storytelling Can Create More Buzz for Your Business

Your customers want to know more about the personal side of your business, and brand storytelling is one of the most effective ways to reach them and keep it fun. Strong visuals that include a compelling story about what you have to offer will attract buyers. Mark Kelley, co-founder and CEO at Taggs, performed a…


Susan Gilbert
April 27, 2015

Branded Logos that Work

A logo sends a message and it says far more about your business than you might realize. It’s more than some pretty colors and fonts. Perhaps you are creating your first logo and don’t know where to start? Or, maybe you are ready for a design makeover to improve your business branding. Either way, a…


Susan Gilbert
April 20, 2015

Use Twitter Advanced Search To Bring More Traffic to Your Business

If you want to generate more leads through social media for your business while enhancing the relationships of both your followers and customers then Twitter Advanced Search can help. Conversation and word of mouth are two powerful forces on Twitter, which allows users to narrow in on their target market through this powerful search tool,…


Susan Gilbert
April 13, 2015

How Endorsements From Influencers Can Improve Your Business’s Social Reach

Building your business’s brand recommendations with top influencers will bring you, your social media and your website more visibility and credibility. This might seem a bit lofty to attain. But, with the right communication and strategy in place you can connect with high-level individuals. Who are the right influencers to reach out to? Your business…


Susan Gilbert
April 6, 2015

Using Calls to Action Effectively for Your Business

One of the most important aspects of brand building for your business is attracting loyal followers. A large component of this includes influence marketing, which is all about building relationships with influencers who in turn promote your company. According the Wikipedia definition this simply means, “a form of marketing that has emerged from a variety…


Susan Gilbert
March 30, 2015

How to Choose the Right Media Outlets to Pitch

You’ve been diligent applying best practices of marketing online;  and, your business has a both a great content and marketing strategy – but, are you utilizing the many ways to gain more exposure from the media? If not, I’m sure your first thought is, “Where do I find the right media outlets?” Finding the right…


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