Articles by Susan Gilbert

Susan Gilbert
August 10, 2015

Build Authentic Website Referrals for Your Business

After checking your Google Analytics account your business might be amazed to see a significant increase in website traffic under your “Referral traffic”. Unfortunately many of these are generated from bad spots or spam referrals, which can hinder your growth online. What exactly is Referer spam? Wikipedia defines it as: “A kind of spamdexing (spamming…


Susan Gilbert
August 3, 2015

As a business it’s important to understand exactly where your website traffic is being generated from. With a solid content marketing strategy that attracts readers you can increase your subscribers with greater conversions through social media. While search engine marketing and email campaigns are an essential component to increasing your subscribers social media has the…


Susan Gilbert
July 27, 2015

If your business has digital products to sell then you may already know that Facebook is one of the best social media platforms to generate leads and sales. Facebook has grown up and is a social media favorite for businesses. In fact, according to a study by G/O Digital featured on ClickZ, Facebook has the…


Susan Gilbert
July 20, 2015

How to Attract Evangelists Online for Your Business

A unique brand message goes a long way with your business’s leads and customers. In order to get noticed online you need word of mouth referrals in order to make the sale. Reputation management is a necessary component for brands to effectively attract a loyal audience. The focus should always be on the needs of…


Susan Gilbert
July 13, 2015

Reach More Customers for Your Business Through Authority Marketing

In today’s marketing arena online it is the customer who determines the reputation of a business. By staying on top of the latest changes and remaining active in your community your business can utilize authority marketing by being seen, know, and trusted. Purchases and reviews on social media cause us to take a human-centered approach…


Susan Gilbert
July 6, 2015

Amazon Book Selling Success Tips for Business

If you are ready to break into the eBook publishing arena for your business then you will want to read this article. The opportunities are ripe for businesses to showcase their expertise, but the competition is fierce on Amazon. One of the best ways to stay on top and move toward best-seller status is to…


Susan Gilbert
June 29, 2015

How Publication Consultants Can Bring Your Business More Visibility

One of the best ways for a business to establish credibility and attract more leads in through publishing your own paperback book or electronic eBook. Venturing out on your own can be a daunting, and time-consuming task. That is where hiring a publication consultant or “book shepherd” is very helpful. According to author and coach,…


Susan Gilbert
June 22, 2015

Bring Your Business Marketing to the Next Level with Influencers

In order to be successful online business owners need to have the right connections in place.  These strategic relationships can directly impact your bottom line and influence with your target market. High profile influencers are different from your loyal followers in that they do not have a vested interest in your products or services, but…


Susan Gilbert
June 15, 2015

Get More Exposure for Your Business with Live Streaming

Live Streaming on Twitter Can Increase Visibility Would you like to go beyond tweets and images? Want to take advantage of a growing live stream network? Since the popularity of Meerkat began to really take off in March, Twitter came up with their newly released app, Periscope. The basic concept is to be able to…


Susan Gilbert
June 8, 2015

Are Your Business Leads Falling Short? Try LinkedIn

How to Build More Leads with LinkedIn Would you like to generate more leads from social media in addition to bringing leads to your website? Want to know how to greatly increase your sales opportunities? One word will answer those questions:  LinkedIn LinkedIn is a premier social network for connecting with professional influencers, but when…


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