How Machine Learning Can Improve Email Marketing
Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…
How to Write Content That People Will Read and Share
This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content? In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your…
5 Ways to Optimize Your Content for Better Conversions
In this article, Shane Barker offers us 5 ways to optimize our content, gearing it towards better conversions. It another article in our “Great Articles You may have missed” series. Optimize Your Content. Get Better Conversions Content plays a vital role in the conversion funnel. It can be used to raise awareness about your product…
Why DIY SEO Typically Does Not Work
In some ways, I feel like the term SEO is heavily overused these days. After spending the last 10+ years working in the Search industry, it has become quite evident that SEO is used and abused. SEO pertains to an optimization method in the form of text, images, and video. The end goal is to…
7 Conversion Optimization Tips For Smart Marketers
You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,…
