March 22, 2022
Customer Lifetime Value: The Metric Small Businesses Can’t Ignore
If you own a small business, you’re probably considering ways to expand. Finding new customers is undoubtedly one way to accomplish this, and it is something you should do. Is that, however, the only way? Or is there an effective strategy to deal with existing customers? According to studies, you have a 5-20% chance of…
January 7, 2022
Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
January 26, 2021
12 Brand Visibility, WordPress Blog Sales, and Market Analysis Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Visibility WordPress Blog Sales Market Analysis Increase Your Brand Visibility With These 4 Tools 1) Connect With The Best Talent – Bullhorn Recruit…
January 21, 2021
How to Use Google Analytics to Improve Conversions: A Guide for eCommerce Owners
As eCommerce owners, you know data is vital to the success of your online store. From calculating inventory to understanding the total number of sales — data can tell you whether your store is on the right path to success. As you know, among all the tools one can use for harnessing data, Google Analytics…
July 15, 2020
Best Marketing Analytics Tools That Use AI To Improve ROI
Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help. AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…
February 25, 2020
12 Mobile Brand Appeal, CRM and Social Media Analytics Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Using Instagram to improve your Mobile Brand Appeal Increase your business sales by using the right CRM Analytics tools to increase your social media…
May 21, 2019
A Brief Guide to Sentiment Analysis
Digital communication occurs more frequently than physical communication for most business owners. Existing in a time where technology is rapidly advancing can leave you feeling dazed and out of place, as well as struggling to keep up with the latest tech and trends. As a result, it might be that you haven’t heard of sentiment…
August 30, 2018
Making Your Guest Posts More SEO-Friendly
Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone…
June 11, 2018
How Small Businesses Can Make the Most of Online Marketing
The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need…
April 19, 2018
5 Ways to Your Measure Content Marketing Success
A little back-to-basics piece around Content Marketing.
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