Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness.

How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several ways in which you can get the word out on your brand.

Brand recognition comes when a person mentions your company to another person who could then become a potential customer. This is considered to be more trustworthy than other forms of marketing as well as paid advertisements. It’s one reason why companies love to get celebrities and influencers to promote their products and services. What’s more, it’s free. You don’t have to pay people to talk about your business — they’ll do this willingly. Social media helps you build up that loyalty through authentic communication and offering high value to your community.

Here are some tips on how to encourage word of mouth recommendations for your business online:

1 – Focus On Specific Social Networks

You’ll have access to a lot more people through the social media networks your audience is most actively engaged on. Once you create your specific strategy and focus, you’ll know how you’ll connect to new people and what your purpose will be. For example, your goal could be to build more brand visibility or to enter into a competitive market with your own original spin through Instagram stories, IGTV, and Reels.

2 – Get Personal With Your Brand Followers

One of the benefits of social media is to connect with your current customer base on a more personal level. It costs a lot less to keep a customer than to find a new one. These brand followers are some of your biggest advocates, and engage in marketing your company for you.

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3 – Increase Brand Awareness

4 – Reverse Engineer What’s Already Working

Through careful research and observation you can emulate what your competitors are doing. In this way, you can learn what needs are not being fulfilled for your specific niche. Take advantage of a trending topic of interest and create your own content surrounding that. And remember that you can use it as a call-to-action on a sales page or website.

5 – Monitor Conversations About Your Brand

Whether you know it or not, there is buzz about you and your business online. In fact, A trusted social media presence allows you to have more control over what is being said and even direct the entire conversation. You can incorporate various social media monitoring tools and find out what your market is after.

Social media should never be a substitute for great content. You still need that to offer useful and relevant information that people need and desire. You need to grab attention instantly – especially for those using social media on their mobile devices. So your brand needs to create the catchy headlines and visuals.

Make your message and content about your audience, and about how you can best solve their problems within your niche. The best way to encourage people to spread the word about your business is to focus on what’s in it for them. Few have interest in the self-promotion of traditional advertising methods. Those days are all but gone!

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