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12 Tools to Improve Your Blogging, Facebook Advertising and Visual Content

  • Susan Gilbert

    • The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:

    4 Great Blogging Tools for Busy Entrepreneurs

    1) High-quality professional images – Foter

    Readers are drawn to articles that include eye-catching images. Foter is an exclusive photography community that allows free downloads of premium images and photos. Search for the right visual or choose from their large selection of categories such as holidays, fashion, food, animals, and much more.

    2) Get in touch with other bloggers – Clearbit

    If you need a better method of communicating with influencers, then this Gmail or Outlook tool will help right from your inbox. Clearbit provides detailed insights about your contacts such as the address, website, and business details. The tool refreshes monthly so that data never grows stale.

    3) Write better headlines – CoSchedule Headline Analyzer

    If you have wanted to attract more readers to your blog, then you need a catchy title to grab their attention. CoSchedule Headline Analyzer allows you to quickly and easily create headlines that drive more traffic, shares, and improve your search results. Simply enter your text to measure your results with saved versions of each headline you create.

    4) Learn what your audience is asking – Answer the Public

    Would you like to find the best topics your audience will want to read? Answer the Public is a tool that provides consumer insights with auto-suggest results from Google and Bing. Your data is presented in easy to follow visuals with suggestions on content that will help you spark a conversation with your community. Both a paid and free version are available.

    You may also want to read: Guest Blogging Guidelines: How We Compiled Ours

    4 Facebook Ad Tools that will Increase Your Sales

    1) Tangible advertising – Hootsuite Impact

    In order to grow your business, you need real results from your ad campaigns. Hootsuite Impact will help get the job done for you with results for both organic and paid content. Go beyond the metrics and visually see the social media channels with customized dashboards and graphs.

    2) Analyze and optimize your ads – AdStage

    If you need in-depth analysis for your ads on Facebook, then you will love using this tool. AdStage is an all-in-one platform, which helps you to track your campaign performance as well as automate your ads. The drag and drop interface allows you to schedule your ads easily and perform A/B testing for the best results.

    3) Create targeted ad campaigns – adSpringr

    Use this powerful tool to increase your sales and performance. adSpringr not only helps you create targeted ads, but also allows you to schedule them multiple times. Use this software to optimize your images and content then gather real-time data from your ads. This resource will help you stay one step ahead of the competition with graphical reporting and intelligent auto bidding features.

    4) Target the right market – DriftRock

    Would you like to find the right prospects? DriftRock can help you acquire more leads with a lower cost in advertising. Use this tool to improve communication with your customers from the moment they make a purchase and beyond. Learn new strategies and get advice from their team of experts for the best ad performance.

    You may also want to read: 7 Strategies to Boost Your Ecommerce Sales With Facebook Ads

    Improve Your Social Media Marketing with These 4 Visual Content Tools

    1) Scan and save older photos – PhotoScan by Google

    Do you have an older image that you would like to add to your digital library? PhotoScan by Google helps you scan and enhance photos that are not uploaded to a computer or device. Get glare-free results with automatic edge detection and smart rotation features. Capture your images in seconds, which can be backed up right away into your Google drive. The free add-on is available in the Google app store.

    2) Increase social interactions – Enhance by Hootsuite

    Improve your likes, retweets and comments on social media with better visuals. Enhance by Hootsuite is an excellent app for iOS that will help improve your stock images and brand photos. It is free to download and even allows you to add your own personality with the addition of GIPHY stickers.

    3) Create meaningful brand visuals – Over

    If your business wants to hook your reader’s attention through visual marketing, then this app will help you achieve that. Over enhances creativity and design all from your mobile device. Make your images look like a professional graphic designer made them. Create your content, customize images, and share to places like Facebook, Instagram and Twitter.

    4) Edit images for social media – AP Social Media Image Maker

    Quickly and easily enhance your photos from your computer to fit the various size requirements for each social network. AP Social Media Image Maker allows you to fit your images to adapt to places like Facebook, Twitter, and YouTube. Just drag and drop your graphics into their pre-formatted templates and automatically resize them.

    You may also want to read: How To Create Visual Content That Builds Empathy With Your Brand

    Any Comments?

    Do you have any experiences with the above tools that you’d like to share?  Are there any tools in the above categories which you think our readers should know about? Have you made any new tool discoveries that you feel are about to take off and would like to share with others? Please leave your comment, below.

    Need help with your Social Media Management?

    This is a curation of 3 Business Tips posts which originally appeared on susangilbert.com. They are republished here with permission.

    http://susangilbert.com/blogging-tools/

    http://susangilbert.com/facebook-ad-tools-increase-sales/

    http://susangilbert.com/marketing-visual-content-tools/

    Featured image: Screenshot

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    Susan Gilbert

    Founder and CEO at Online Promotion Success
    Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com