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Susan Gilbert

9 Tips To Help You Create Eye-catching Visual Content For Your Brand

Create Eye-catching Visual Content For Your Brand

In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING! Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations. According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based…



Hugh Beaulac

6 Instagram Marketing Lessons from the Best B2B Companies

Instagram Marketing Lessons from the Best B2B Companies

The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…


Susan Gilbert

12 Mobile Brand Appeal, CRM and Social Media Analytics Tools

Mobile Brand Appeal, CRM and Social Media Analytics Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Using Instagram to improve your Mobile Brand Appeal Increase your business sales by using the right CRM Analytics tools to increase your social media…


Taral Patel

Does Instagram Marketing Have a Place in B2B? Yes, and Here’s How

B2B Instagram Marketing

A simple mention of the “Instagram” platform often times spawns images of designer clothing, influencers, and blatantly photoshopped images. Generally, Instagram is perceived as a B2C-dominated platform. But can it be used for B2B marketing? The simple answer is: Definitely! However, it’s a different ballgame. Many brands are jumping onboard by using this platform to…


Susan Gilbert

The Art of Social Media and SEO Marketing

Social Media Brand Engagement and SEO Marketing

As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…


Susan Gilbert

12 Tools to Improve Your Blog Content, SEO and Facebook Reach

Blog Content, SEO and Facebook Reach Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for blog content SEO tools Improve your Facebook Reach Improve Your Blog Content With These 4 Tools 1) Long-Tail Keywords That Convert –…



Susan Gilbert

How to Create a Winning Pinterest Marketing Strategy

Improve Your Pinterest Marketing Strategy

Since 2010, Pinterest has grown tremendously. It now has over 250 million users — 80 percent of whom are engaging on mobile. Many consider this growing platform to be a part of both their social media and SEO strategies. It’s become a great place to build your brand and attract new website subscribers in an…


Michael Spicer

10 Marketing Lessons from Apple [Infographic]

Marketing Lessons from Apple

You don’t need to be an SEO expert to know that Apple’s marketing works like a charm. Founded on simplicity and brought to perfection by an ingenious approach to customer experience, the tech giant’s marketing strategy is a goal sought by many. Have you ever wondered why you can never find any information on where…


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