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Michael Deane

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…




Travis Jamison

How To Use FAQs To Rank Your Pages In Google

When discussing different types of webpages in terms of their SEO potential, we rarely talk about FAQ pages. They’re usually considered to be almost exclusively functional, and they’re rarely seen as pages that could perform well SEO-wise. This is a mistake! Especially if we’re also talking about FAQ sections that can be added to pages,…


Dhruv Mehta

5 Ways AI Can Fuel Your Customer Engagement Strategy

Using AI In Your Customer Engagement Strategy

“Can artificial intelligence actually help connect with customers, let alone engage them?” Nod if you too have wondered about this at one point or another. The answer is deceptively simple: AI has direct and indirect applications, both of which ultimately benefit the end-customer. Take a look at what the data tells us: Increased user engagement…


Daniel Martin

The Top 6 Link Building Mistakes We Might Be Making

The Top Link Building Mistakes

Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time doing it? In fact, a lot of marketers might be using what they think are effective link building methods,…


Susan Gilbert

Attract a Larger Following For Your Business With Mobile Marketing

Is Your Marketing Mobile?

Mobile marketing is essential to building your brand and drawing more traffic to your website. It’s more important than ever to reach your target audience in places like Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn with techniques that include live video, as well as visuals that speak to their needs and desires. We are well…


David Gutierrez

6 Top Organic SEO Trends to Focus on

Organic SEO Trends

The goals of organic SEO specialists remain unchanged from year to year: to get ahead of others in SERPs, to increase returns on investment, to improve revenues. However, the ways of achieving these goals are far less static, what with ever-changing Google algorithms and business landscape. So what are the most important trends to look…



Danish Wadhwa

8 Best SEO Practices To Avoid Google Penalties

SEO Best Practices To Avoid Google Penalties

How would you feel if your site was nowhere on Google after dominating the SERPs for a while? I don’t know about you, but I would have my heart in my mouth. If you are like many of us, you would have that feeling too. You see, over 90% of the Search Engine traffic comes…


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