How Much Should You Invest in B2B Marketing?
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator
5 Influencer Marketing Mistakes And How To Avoid Them
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer
For Happy Customers, Look Beyond the Sales Funnel
The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they
Get More Exposure for Your Business with Online Groups
Would you like to see more interactions on your blog and on social media? Have the latest algorithm changes online affected your business’s reach and sales? You can attract more loyal and targeted fans and followers by joining and interacting with professional niche groups on social media. LinkedIn in particular has skyrocketed in website referral
How to Convert Your Product Idea Into Reality
Any product or service you can think of, including the ones you offer, began as nothing more than an idea. However, going from a simple idea to a final, finished product is never a straight route. Instead, it is a long and tortuous road that is littered with obstacles and pitfalls. Nevertheless, today’s economy provides
Nobody Hears The Customer Screaming
I recently attended two major customer service events here in Italy. The first was ‘Chat Bots For Enterprise‘ which took place in Florence and it was mainly attended by software providers. The second one, ‘Customer day‘, was held in my home city, Milan. Many customer service directors of major brands gathered to tell about how they
3 Major Forces Shaping The Future Of B2B Marketing
In this article, Tony Zambito discusses three major forces shaping the future of B2B Marketing. It is another installment in our “Great Articles You may have missed” series. The Future Of B2B Marketing Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part,
Here’s Why Your Innovation Strategy Will Probably Fail
In this article, Greg Satell (aka Digital Tonto) discusses why so many innovation strategies fail. Even those that have previously excelled, will sooner or later encounter problems. Want to know why? Read on! This is another in our “Great Articles You may have missed” series. Why Your Innovation Strategy Will Fail A decade ago, Apple
5 Reasons You Should Embrace Instagram Marketing
Continuing our “Great Articles You may have missed” series. Jenn Herman tells us why you too should embrace Instagram marketing…. Embrace Instagram Marketing! It’s not exactly a secret that I’m a “little” obsessed with Instagram and its power as a marketing vehicle. Whenever I’m invited to speak about Instagram marketing, one of the first things
Caution! This Is Why the Majority of Websites Fail
Did you have a web designer design your website? How’s the SEO? John Jantsch attributes this is the main reason that websites fail. This article is food for thought, to put it lightly. It is another in our “Great Articles You may have missed” series. Why Websites Fail Gone are the days where businesses can
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