5 Inspiring Stories of Women in Marketing | The Rule Breakers
How far would you go to market yourself? Would you just follow the rule books and wait for the results? Or would you take the plunge and do it your way? Up for a story before digging in? Once upon a time, there was a sales guy. He was serving his probation period. He had…
Navigating Marketing Without Third-Party Cookies
B2Bs have long relied on third-party cookies for marketing. However, major changes from browser developers Mozilla, Apple, and Google will soon change everything. Third-party cookies are data-tracking text files created and placed on a website by a third party, often an advertiser or marketing group. They help advertisers track user activity across the web, rather…
Content Marketing in The Metaverse and Beyond
The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…
Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
12 Brand Mention, Twitter Strategy and GIF Making Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
How Smart Marketers Are Using AI To Boost Their Businesses
If you are reading this article, then you are probably already convinced that AI can have a significant impact on your business’s bottom line. It’s not a question of ‘Should I implement AI?’, but rather ‘How can I use AI to stay ahead of others?’ You are not alone in your quest. AI is one…
How To Turn SlideShare Into a Traffic Driving Machine
(This is an update of an older post:) SlideShare is a free tool for converting PowerPoint presentations into Flash. How can this seemingly ordinary service help with driving traffic? Well, actually, it can help greatly in many ways. We all are looking for the means to increase traffic. It is the primary goal of…
How to Create B2B ToFu Content with the Help of Customer Support
For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…
12 Explainer Video, Website Visibility, and Buyer Persona Creation Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Explainer video tools Website Visibility Buyer Personas Increase Your Reach With These Explainer Video Tools 1) Whiteboard Animations That Impress – Doodly There is…
How To Identify A Low-Quality Hosting Provider – 21 Key Indicators
While over the years, website owners may be able to make an informed decision when it comes to selecting a web host, it might be a difficult chore for those just starting their online journey. Choosing the best web hosting provider for your business website can be a challenge – especially since there a numerous…
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