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Dipti Parmar

How Much Should You Invest in B2B Marketing?

How Much Should You Invest in B2B Marketing?

As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator


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Shane Barker

5 Influencer Marketing Mistakes And How To Avoid Them

Influencer Marketing Mistakes

In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer


Shelly Kramer

For Happy Customers, Look Beyond the Sales Funnel

For Happy Customers, Look Beyond the Sales Funnel

The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they


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Susan Gilbert

Get More Exposure for Your Business with Online Groups

Online Groups

Would you like to see more interactions on your blog and on social media? Have the latest algorithm changes online affected your business’s reach and sales? You can attract more loyal and targeted fans and followers by joining and interacting with professional niche groups on social media. LinkedIn in particular has skyrocketed in website referral


Heather Redding

How to Convert Your Product Idea Into Reality

From Product Idea To Reality

Any product or service you can think of, including the ones you offer, began as nothing more than an idea. However, going from a simple idea to a final, finished product is never a straight route. Instead, it is a long and tortuous road that is littered with obstacles and pitfalls. Nevertheless, today’s economy provides


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Paolo Fabrizio

Nobody Hears The Customer Screaming

nobody hears the customer scream except the customer-centric

I recently attended two major customer service events here in Italy. The first was ‘Chat Bots For Enterprise‘ which  took place in Florence and it was mainly attended by software providers. The second one, ‘Customer day‘, was held in my home city, Milan. Many customer service directors of major brands gathered to tell about how they


Tony Zambito

3 Major Forces Shaping The Future Of B2B Marketing

Future of B2B Marketing

In this article, Tony Zambito discusses three major forces shaping the future of B2B Marketing. It is another installment in our “Great Articles You may have missed” series. The Future Of B2B Marketing Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part,


Greg Satell

Here’s Why Your Innovation Strategy Will Probably Fail

Innovation Strategy

In this article, Greg Satell (aka Digital Tonto) discusses why so many innovation strategies fail. Even those that have previously excelled, will sooner or later encounter problems. Want to know why? Read on! This is another in our “Great Articles You may have missed” series. Why Your Innovation Strategy Will Fail A decade ago, Apple


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Jenn Herman

5 Reasons You Should Embrace Instagram Marketing

Embrace Instagram Marketing

Continuing our “Great Articles You may have missed” series. Jenn Herman tells us why you too should embrace Instagram marketing…. Embrace Instagram Marketing! It’s not exactly a secret that I’m a “little” obsessed with Instagram and its power as a marketing vehicle. Whenever I’m invited to speak about Instagram marketing, one of the first things


John Jantsch

Caution! This Is Why the Majority of Websites Fail

Why Websites fail

Did you have a web designer design your website? How’s the SEO? John Jantsch attributes this is the main reason that websites fail. This article is food for thought, to put it lightly. It is another in our “Great Articles You may have missed” series. Why Websites Fail Gone are the days where businesses can


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