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Eduard Klein

The Complete Start-to-Finish Guide to Marketing Your Podcast to Sponsors

Podcasting Soup to Nuts

Marketing Your Podcast to Sponsors and Advertisers So, you’ve done the work, you’ve slogged for months, and finally, you have a sizable audience for the podcast you’ve been itching to start. Congratulations. But then you wonder: how do you actually make money from this thing? A common dilemma for creators is monetizing their work. On…


Darren DeMatas

How To Conduct A Competitive Analysis In Marketing

Here's How To Conduct a Competitive Analysis in Marketing

Competition is a game-changer but it can also kill success if you don’t know how to use it to your advantage. No matter what size your business is, you’ll be going head-to-head with the competition and in order to come out on top, you need to know how they make their bank account light up.…


Moss Clement

6 Marketing Strategies That Will Skyrocket Your Service Business

Marketing Strategies To Help You Beat The Odds

With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…



Joydeep Bhattacharya

Best Marketing Analytics Tools That Use AI To Improve ROI

Tools That Use AI For Marketing Analytics

Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help.  AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…


Kayla Matthews

6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…



Simki Dutta

How to Write Marketing Case Studies that Engage and Convince Readers

Write Marketing Case Studies That Engage

Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…


Paolo Fabrizio

The Winning Link Between Customer Service and Marketing

The Winning Link Between Customer Service and Marketing

If you have worked within companies, you know that one of the most common issues is lack of internal communication. Departments tend to become clam-like when it comes to sharing information with colleagues not belonging to the same ‘tribe’. Having personally experienced such situations, I have noticed that the more departments become silos, the more…


Susan Gilbert

3 Ways To Increase Your Sales Using Instagram

Increase Your Sales With Internet Marketing

Instagram remains one of the fastest growing social networks for mobile business sales. According to an article on Hootsuite, there are 1 billion active users each month. 500 million people use the Stories feature each day. The potential to reach people through advertising is especially high at 849.3 million users. While people come to Facebook…


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