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Myron Monets

How Artificial Intelligence and Machine Learning Can Be Used for Marketing

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) has already become highly disruptive, with technology directly impacting almost every domain of industry. Here are a just a few examples of the pervasive usage of artificial intelligence in our modern business ecosystems: Self-driving cars Automated manufacturing processes Image recognition applications AI enabled supply chain management Machine learning enabled marketing The demand


Anna Rud

How to Come Up With Ideas for Evergreen Content

Ideas for Evergreen Content

More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,


Jan Gordon

How the Right Content Strategy Will Aid Your Inbound Marketing

How the Right Content Strategy Will Aid Your Inbound Marketing

An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help


Christina White

How To Use Video Marketing In The Era Of Short User Attention Span

The Era Of Short User Attention Span

Human society has been speeding up incessantly over the last couple of decades, which leads to people living faster lives overall. Consumers no longer have the patience they used to in the 80’s. The new reality is that marketers now need to grab attention really fast. The Era Of Short User Attention Span Hollywood has


Nathan Sykes

How Will GDPR Affect US Marketers?

What US-Based Businesses need to know about GDPR

Have you heard of GDPR? Well if your business holds any Data on residents of European Union countries, you had better start reading soon. You are affected and must take steps to be compliant. What Marketers Need to Know Let’s start with the key points before going into any details. Here are some high-level bullet points:


Jan Gordon

5 Compelling Reasons to Outsource Your Content Creation

Reasons to Outsource Your Content

Whatever your business or industry, staying competitive means establishing a strong online presence that will help you build brand awareness and reach your target market. Your digital marketing strategy should involve content marketing that is all about bringing the right people to you. The value of content marketing is unquestionable. In fact, according to Social


Birbahadur Singh Kathayat

12 Marketing Tools To Elevate Your Business To The Next Level

Marketing Tools To Elevate Your Business

Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you


Shane Barker

How to Write Content That People Will Read and Share

Write Content That People Will Read and Share

This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content?  In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your


John Jantsch

Here’s Why Your Customers Don’t Care About Your Products and Services

Your Customers Don’t Care About Your Products and Services

We all know that business success is not just about having the best products and services. Well beyond that, it’s not all about finding your customers. It’s about how you position your message. This is a very important article from John Jantsch, and is another in our “Great Articles You may have missed” series. Your


Susan Gilbert

12 Tools To Improve Branding, LinkedIn, and Video Marketing

Branding, LinkedIn, and Video Marketing Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Branding Tools Tools to help you improve your LinkedIn marketing Video Tools Make Your Branding a Success with These 4 Tools 1) Be in


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