4 Common Instagram Myths Debunked
In this article, Jenn Herman discusses and debunks 4 common Instagram myths. It is another in our “Great Articles You may have missed” series. Instagram Myths Debunked Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even
How to Use Twitter Advanced Search to Find New Leads
Editor’s Note: This post was originally published as “Find New Prospects For Your Business With Twitter” in April 2016. It now includes the latest Twitter updates and reference to new research on Twitter Advanced Search… Utilize The Power of Twitter Advanced Search As your business attracts new leads from your website, email campaigns, Facebook and
11 Tools & Apps to Improve Your Mobile Marketing Strategy
Of course a mobile marketing strategy is important. We all know that. But are we doing everything we can? And are we doing it right? Shelly Kramer offers 11 tactics we can use to power our mobile marketings. This is another in our “Great Articles You may have missed” series. Mobile Marketing Strategy Want to
10 Steps To Develop Your Social Media Content Strategy
Out of all challenges the current market imposes for businesses, one is particularly interesting for us: social media leadership. Each company needs to establish itself as an authority in the world of social media. Due to the lack of a proper strategy and money constraints, that strategy often fails… miserably. What are these people doing
How to Determine Your Social Media Branding Strategy
Jenn Herman talks about Social Media Branding, including style, content type and strategy, brand voice and interactions. And she rounds it out with a mention of brand loyalty. It is another in our “Great Articles You may have missed” series. The Right Social Media Branding Strategy For You You may thinking that branding for social media
The State of Social Media Usage in America
Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find
How Much Should You Invest in B2B Marketing?
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator
Get More Exposure for Your Business with Online Groups
Would you like to see more interactions on your blog and on social media? Have the latest algorithm changes online affected your business’s reach and sales? You can attract more loyal and targeted fans and followers by joining and interacting with professional niche groups on social media. LinkedIn in particular has skyrocketed in website referral
5 Reasons You Should Embrace Instagram Marketing
Continuing our “Great Articles You may have missed” series. Jenn Herman tells us why you too should embrace Instagram marketing…. Embrace Instagram Marketing! It’s not exactly a secret that I’m a “little” obsessed with Instagram and its power as a marketing vehicle. Whenever I’m invited to speak about Instagram marketing, one of the first things
Essential Digital Marketing Techniques for Entrepreneurs
Before exploring some very helpful digital marketing techniques, let’s first try to understand the core concept of digital marketing: The prevailing business dynamic is quickly becoming digital, and we are facing some inevitable changes in traditional marketing techniques. That is the reason that two out of three marketers have moved at least 30% of their
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