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David Gutierrez

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need


Jenn Herman

Does All Of Your Social Media Content Serve Your Whole Audience

Does All Of Your Social Media Content Serve Your Whole Audience

A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.


Susan Gilbert

This Is Why You Need to Narrow Your Marketing Focus

Narrow Your Marketing Focus

Is your business spinning its wheels with every popular social media marketing platform? Narrow Your Marketing Focus! After losing traction, you may have been spending more money in your budget than you have wanted to on advertising. But you can still succeed in reaching an audience by focusing on the right methods without the need


Joan Selby

B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate

Optimize Creativity & Conversion Rate

Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the



David Zimmerman

Don’t Just Rank Better, Standout in Google Using Schema Markup

Standout in Google Using Schema Markup

Google rarely makes direct announcements about their search algorithm. When they do, everyone pays attention! Recently John Mueller, Webmaster Trends Analyst at Google, answered some questions on Reddit. There he mentioned that Google uses schema as a ranking factor. Before we go any further, for those of you who are wondering about what schema is, you


Susan Gilbert

How To Effectively Market Your Business Book

Market Your Business Book

As a business owner, the one thing you need most is building a trusted community who will recommend you to others. Next to marketing, publishing a book can elevate your brand to new heights. But how exactly do you effectively handle both without delaying your publishing date? Before even considering becoming a published author, let’s take


Christina White

How To Use Video Marketing In The Era Of Short User Attention Span

The Era Of Short User Attention Span

Human society has been speeding up incessantly over the last couple of decades, which leads to people living faster lives overall. Consumers no longer have the patience they used to in the 80’s. The new reality is that marketers now need to grab attention really fast. The Era Of Short User Attention Span Hollywood has


Jenn Herman

Want More Instagram Followers? Here Are 3 Foolproof Ways

Want more Instagram followers?

Chances are, you’ve wondered at times about how to gain more Instagram followers. This is never more true than when your count mysteriously declines! Fear not! In this article, Jenn Herman details 3 foolproof ways to boost your following. It is another article in our “Great Articles You may have missed” series. 3 Foolproof Ways


Varun Sharma

7 Ways That Social Media is Affecting Us Positively

7 Positive Effects of Social Media

Editor’s note: Two weeks ago, we published this excellent article by Dina Indelicato: Is Social Media Really an Existential Threat? There is a flip side though. And Varun Sharma presents it here. While you will be aware of most of the points put forward, the article is nevertheless timely. How Social Media is Affecting Us


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