How to Create Your Writing Routine to Boost Your Productivity
Anyone can be a writer! Often, the hardest thing about writing your own content is just getting started. It’s easy to procrastinate by making another cup of coffee, running to the grocery store, or taking the dog out. Some procrastination is okay, but when you sit down at 9 in the morning to write your…
A 6-Step Formula to Write Copy That Sells
Let’s start with these three questions: Are you ready to stay ahead of competitors in the world of writing? Do you have a strong will to unleash your thoughts and passions into the world? Have you got jitters that hold you back from writing beautiful copy? If you answered “YES” to any of these questions,…
How To Build Your Writing Career From Home
Did 2020 change your life? I bet, there are very few people who’d answer “no” to that… COVID-triggered lock-downs have sent hundreds of thousands of people to work from home, whether they had planned that or not. And let me tell you from personal experience: Working from home is not for all types of personalities.…
5 Crucial Types Of Blog Posts That Every Blog Needs
If you want to generate traffic and sales from blogging, you have to create the right blog posts.  Your blogging strategy must be well defined. Strategic blogging isn’t about going viral with one post and not knowing what caused the multiplier effect. It’s about achieving consistent growth and being able to replicate it. While some…
How to Build a Content Library That Grows Your Business
If you don’t already know the benefits of Content marketing, you may well have landed on the wrong blog! This article presumes you know its importance and many of the statistics that prove the point. It’s cheaper to generate leads than outbound prospecting, it helps you get more website traffic, and it’s easier to build relationships…
Why Do Most Guest Blogger Outreach Emails Suck?
This will be a bit of a rant. But hopefully, a couple of people will learn a thing or two. If that happens, my fellow blog masters and I will be very happy. To put it mildly, most guest blogger outreach emails suck. I don’t know who puts out the advice that people are taking,…
Chickens, Eggs, and Business: What Comes First? 20 (Or So) Questions
Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…
Five Really Useful Checklists for Content Marketers (+ Tools Suggestions)
I am a checklist addict, and I can’t deny it. My Pinterest account is full of boards dedicated to infographics, cheat sheets, and checklists. So much so that I have created multiple boards and numbered them, just so I can more easily navigate through them all. Does that sound strange to you? It shouldn’t! These…
5 Elements Your Agency Website Must Have
Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…
Don’t Waste Your Time Writing a Great Article If Your Opening Sucks
There have been so many articles written about great article titles. But google ‘great article openings’. Slim pickings, to be sure! But why? Do you keep reading if the first sentence or two of an article are lame? As a reader, I don’t. As an editor, I’ve come to learn that no matter how much…
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