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Joan Selby

4 Effective Tricks that Will Boost Your Content Marketing

Boost your Content Marketing

According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even


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Vaibhav Kakkar

Using Reddit To Unlock Some Of The Greatest Content Ideas

Reddit

Editors note: Surprisingly, we have never posted anything about Reddit. Well it’s high time that changed! As someone who has never used the platform, this article has opened my eyes to a new content source. I want to learn more! Reddit: Does This Platform Deserve Your 2nd Look? The most pressing issue with content marketing


Shelly Kramer

The Benefits of a Long Form Content Strategy

consistent long form content

In this article, Shelly Kramer discusses the benefits of long form content, along with the warning that not all content fits this form. It is another in our “Great Articles You may have missed” series. Long Form Content In The ADD Era? These days, it seems like everyone has got something to say online—your business


Bryan Kramer

Why You Should Use Bite-Sized Content To Capture Attention

Bite-sized content

In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting


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Susan Gilbert

15 Ways To Improve Your Email Marketing [Infographic]

Email marketing

We’ve all heard that “the money is in the list”.  Whether that’s an email or subscribers list, staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here are 15 ideas you can use


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Alice Elliott

How An Awesome Headline Can Make a Big Difference to Your Post

awesome headline

The first thing your reader will probably read will be your post’s headline. But it won’t necessarily be on your blog. This is because the headline’s purpose is to act as a hook to draw your reader into your blog to read your post. And it can be found in a variety of different places. RSS delivers your post’s


John Jantsch

The Importance of Great Storytelling In Your Web Design

Storytelling

Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that no website can be complete without great storytelling. Your Website must tell a story Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it


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Andy Capaloff

Cautions and Advice for Guest Bloggers & New Content Marketers

Guest Bloggers

This post starts as a bit of a rant. It isn’t so much aimed at Content Marketers, as those who talk about Content Marketing (but probably don’t do it). It is also a friendly nudge to would-be guest bloggers, searching for the right blog for their content. How Not To Do a Guest Post As


Michael Brenner

5 Key Tips On Setting Up Your Content Marketing Hub

Content Marketing Hub

Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the


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Jan Gordon

Curatti On Air – The Ana Hoffman Interview (Video)

Ana Hoffman Curatti On Air

Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!). She happily borrows from the old


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