Why Influencer Marketing is Still Important For Your Brand
We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more prominent, it’s more important than ever to stand out to your audience. You need to be relatable to your audience and establish trustworthiness.
Connecting with the right people in your industry is just the beginning of building an effective strategy. Today’s business needs to be authentic, able to solve the most pressing problems, and trusted by prospects and customers.
According to Mediakix, 89 percent of marketing professionals experience a greater ROI from influencer marketing over social media marketing alone.
Milkwhale reports that 95 percent of marketers have gained more brand visibility through their influencer campaigns. They also report dramatic increases in online sales.
There are many ways to build a strong presence online. Social media, videos, and blog content are just a small piece of the branding pie.
Large social platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube are the top places to connect with leaders in your industry. Here are a few ways you can successfully build your online visibility:
Visual Marketing Is Very Effective On Instagram
Because of the instant nature of this social network, it’s much easier to connect with industry leaders based on hashtags or through their top posts. It’s easy to find trending posts that fit into your niche where you can ‘like’ and add thoughtful comments. The more original your own brand content, the more likely this will also get noticed with the right hashtags in place.
You may also want to read: 7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Facebook Posts and Groups
One of the best ways to connect with others and to find out more about what your audience is after on Facebook is to engage in relevant groups. The key to success is to focus on those that have large and active memberships with high engagement levels. Since Page reach has declined, this is a great way to attract others to your brand without directly selling to them.
Twitter Advanced Search and Chat
Use this free feature for finding new influencers, and to follow the hashtags of others who are being mentioned by your niche followers and other brand leaders. Live chat conversations are still a great way to build an interested audience and to attract others to your profile. Start out by joining specific topics, and then add those new connections to a specific list. As you grow your followers you will be able to launch your own hashtag event, which helps to establish credibility and influence.
You may also want to read: 3 Reasons Your Influencer Marketing is Not Performing Well
LinkedIn Company Pages and Groups
LinkedIn company pages and groups are two powerful tools your business can use to hone in on a specific influencer, find out who they are connected with, and to build your own community of followers. It is important to include helpful information in order to generate more interest such as videos, tips, questions, etc.
Start Uploading Videos to YouTube
YouTube is the top social network and search engine. It is a great place to find the best content from the most popular brands or individuals in your niche. The best part of having your own YouTube channel is that you can also cross-promote your videos and double your visibility on other platforms, including your blog.
You may also want to read: 10 High Profile Influencer Marketing Case Studies
Pinterest as a Website Traffic Builder and Branding Tool
Many people now use this website to search for and follow boards that include niche keywords. If you are wanting to build up your own pin do your own research and look for categories that have a lot of engagement and repins. Pay attention to the latest trending topics in the search bar, as these are especially prone to change seasonally.
Most high-level networkers are not focused on the numbers but are rather very active online with authentic connections with their target market. These are the decision-makers in your industry who have connections to the media and are perceived as an authority by their fans and followers.
When building your own brand influence it’s important to measure your progress and how others are responding to you online. With this information, you can find out how to better reach your community and connect with them on their level.
Connecting with the right influencers also opens the doors for new opportunities such as being a guest on a live video, webinar, or podcast. It is also a great way to attract a larger following online, especially if they recommend you. Consumers rely on trusted recommendations from their peers and brands, not just advertising anymore.
Establishing brand authority online takes time, commitment, and relationship building with the right people. Make it a point each day to reach out to others, share content, and leave valuable feedback that gets noticed.
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Susan Gilbert
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