The Art of Social Media and SEO Marketing
As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…
12 Tools to Improve Your Blog Content, SEO and Facebook Reach
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for blog content SEO tools Improve your Facebook Reach Improve Your Blog Content With These 4 Tools 1) Long-Tail Keywords That Convert –…
12 Tools to Improve Your Blogging, Facebook Advertising and Visual Content
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for blogging Facebook advertising tools Visual content tools 4 Great Blogging Tools for Busy Entrepreneurs 1) High-quality professional images – Foter Readers are…
How to Create a Winning Pinterest Marketing Strategy
Since 2010, Pinterest has grown tremendously. It now has over 250 million users — 80 percent of whom are engaging on mobile. Many consider this growing platform to be a part of both their social media and SEO strategies. It’s become a great place to build your brand and attract new website subscribers in an…
10 Marketing Lessons from Apple [Infographic]
You don’t need to be an SEO expert to know that Apple’s marketing works like a charm. Founded on simplicity and brought to perfection by an ingenious approach to customer experience, the tech giant’s marketing strategy is a goal sought by many. Have you ever wondered why you can never find any information on where…
Why Social Signals Are Important To Search Engine Ranking
Does Google search factor in our social media activity? Currently, their algorithm does not directly measure your networks. But it does pick up on social signals, which are generated from conversations, shares, retweets, and content. Any links that are included with your marketing have the potential to be clicked on and shared. Thus, they create…
How to Make Your Photos Look Amazing Before You Post Them on Instagram
When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether…
5 Apps to Watermark your Visual Content
Visual content is big. And it is no longer a simple trend that will eventually go away. It has prevailed over plain text and has become a must-have marketing strategy for every business looking to get its message across. Photos and videos are becoming the preferred means of communication for more and more companies –…
How to Use Visuals in Your Content Marketing Strategy
We’ve all heard the statistics – visuals are more memorable, more engaging, and more persuasive than text alone. So we add visuals to our content marketing strategies. Simple enough, right? Not so fast. A 2018 survey of marketers and creative professionals by Libris revealed that while most of the time visuals enhance the performance of…
What Your Website Imagery Is Really Saying About Your Business
First impressions count. And when it comes to web design, you’ve got a matter of moments to make that impression stick. Either that or your new visitor will be just one more increment on your bounce metric. In general, when someone visits a website for the first time, they make their initial evaluation based almost…
« Previous Page — Next Page »
