Digital Marketing’s Newest Friend: Experiential Marketing
A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s…
A Few Interesting Ideas On How To Repurpose Your Old Content
Picture it: you’ve spent a whole month on a piece of epic content (and nearly died – twice – for the sake of it). But it only took a minute to publish, 10 minutes for people to read … and 48 hours before it seemed to run out of gas. And now it’s time to…
Live Stream Like a Pro: Captivate your Audience with Live Video
Not so long ago, heavy television sets and power packed fancy satellites ruled the roost. But there has been a wave of technological advancements. And astonishingly, viewers do not require any fancy paraphernalia to watch live video content. A mobile phone and an internet connection will do! Going by some of the reports, it’s clear…
5 Reasons Why Blog Content Should be a Part of Your Marketing Strategy
You know this by now, but it doesn’t hurt to say it again – content is the most important part of your digital marketing strategy. We’ll tell you why in a minute. It’s true that the hype has recently shifted from text-based content to video. However, it doesn’t mean you should second-guess the relevance of…
How To Improve Your Lead Generation With Video Marketing
The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything…
How to Inspire Emotional Engagement With Video Marketing
85% of people are more likely to make a purchase having viewed video from a business. Video is a hugely important marketing tool. But with 87% of online marketers using it, businesses need to ensure their video content is having the best impact possible. One of the reasons why video marketing is so successful is…
How To Use Video Marketing In The Era Of Short User Attention Span
Human society has been speeding up incessantly over the last couple of decades, which leads to people living faster lives overall. Consumers no longer have the patience they used to in the 80’s. The new reality is that marketers now need to grab attention really fast. The Era Of Short User Attention Span Hollywood has…
12 Marketing Tools To Elevate Your Business To The Next Level
Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you…
12 Tools To Improve Branding, LinkedIn, and Video Marketing
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Branding Tools Tools to help you improve your LinkedIn marketing Video Tools Make Your Branding a Success with These 4 Tools 1) Be in…
Curatti Best Articles of 2017 – Part One
4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…
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