Curatti Best Articles of 2016 – Part Three
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…
Content Marketers: This is How Your Prospect’s Brains React To Stories
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content that converts. This Is Your Brain on Stories “The brain is a wonderful organ. It starts working the moment you get up…
How to Build Your Brand With Snapchat
If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.…
Storytelling Quotes from Great Writers [Infographic]
A very rare move by us – A Saturday post. Just a brief editorial lead but no curation at all. For some light, non-businessy reading, we’d like to present this lovely infographic by BuzzEssay.com, of a great storytelling quote from each of 15 famous writers! Enjoy! Storytelling Quotes from Great Writers A special thank you…
How To Build a Successful Book Marketing Plan
Whether you have just started, are in the process of, or finishing up your business book you may be wondering where you are going to find the time for marketing and publicity? Building a book marketing strategy can become a job in itself, which is why many authors may feel they need to put off…
How To Convey Purpose Through Brand Storytelling
Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and…
The Life-Changing Power of Content Marketing: A Story
This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How inexperienced she was as a chef. She told SFGate.com… “I learned to cook when I first tasted what passed for Thai food here in the States. Before…
Pure Blogging Is About The Experience We Give Our Readers
Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through on your promised actions. The post, like many others of Jack’s, really resonated with me, and I left a comment, which…
Storytelling with Snapchat and Periscope
By Brian Fanzo Every brand in every industry is currently struggling with finding ways to relate with their audience, creating content of value and find unique ways to tell their stories. Technology and social media are amazing channels for brand storytelling but brands must first have a compelling story then understand and embrace the community. …
Here Are 5 Elements of Great Storytelling
By Bryan Kramer Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these tales has become part of our collective psyche for generations. And yet, what do these well-known fairytales have to do with marketing? As it…
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