Bridge the Relationship Gap with Social Customer Service
Communication is not easy by nature and you may think that social networks make things complicated. As for customer service, it is difficult to be effective when we try to convey our message, since communication is not math and that’s for sure. Nevertheless it’s not a mission impossible and the good news is that, if…
Unlock the Power of LinkedIn
LinkedIn is one of those social networking sites that never fails to offer up little surprises. Whether it is their discoverability that has been improved, to new ways to engage people outside of my immediate group of connections. LinkedIn is one of those hidden gems that keeps proving you do not want to ignore the…
How To Turn Social Customer Service Issues Into Assets
Delivering excellent customer service via social networks is not childs play. You need to re-think and adapt procedures in order to integrate social customer service into your organization. Smart companies are determined to face and overcome such challenges because they believe we’ve entered a brand new customer service era, so they want to be perceived as pioneers.…
7 Unconventional Thoughts about Social Selling
Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product. However in today’s world of Facebook, Twitter and Social Media in…
The Importance of Turning Your Brand Into A Movement
By Greg Satell Digital technology has changed marketing to such an extent that most brands still struggle to adapt. What once was a massive land war in which the biggest army had a distinct advantage, has become more like a guerrilla insurgency. To win now, you have to own the villages. Pepsi was one of…
Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
8 Surefire Tips To Help You Plan Your Mobile Strategy
We sent Greg Hickman of Mobile Mixed your questions regarding Mobile. These are his answers. Why is mobile more important now than ever for B2B? It really doesn’t matter if you’re B2B or B2C, mobile has impacted the way we as consumers communicate and do business. We all use our mobile devices for many…
Is Ecommerce Stuck In The Mud?
Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud. Holiday 2013 merchandising was flat, uninspired and not original or festive. REI.com and Williams-Sonoma created Holiday 2013 bright…
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