Articles by Greg Hickman

Greg Hickman
March 19, 2014

8 Surefire Tips To Help You Plan Your Mobile Strategy

We sent Greg Hickman of Mobile Mixed your questions regarding Mobile.  These are his answers.   Why is mobile more important now than ever for B2B? It really doesn’t matter if you’re B2B or B2C, mobile has impacted the way we as consumers communicate and do business. We all use our mobile devices for many…

Greg Hickman
March 13, 2014

3 Steps To Getting Started Using Mobile Marketing

Let me ask you a question… As a business owner, do you want to build a business while adding value to your customers? If you answered yes, you need to consider, not only the different ways people choose to learn but the best ways to reach your largest possible audience. Well, you may have noticed,…

Greg Hickman
March 6, 2014

How To Create A Mobile Strategy that works

Your mobile marketing will only be successful when aligned with your business/marketing goals. Let’s discuss what makes a mobile strategy that will be successful. Having A Strategy Successful mobile programs tie directly to marketing objectives which align with your business goals. Most businesses that fail with mobile go off and create separate goals for the…

Greg Hickman
February 27, 2014

What Do Your Mobile Users Want?

You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless…

Greg Hickman
February 20, 2014

Your Customer Is Mobile, But What Does That Mean?

It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device.…