5 Ways To Use Social Media for Word Of Mouth Marketing
Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness. How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several…
Chickens, Eggs, and Business: What Comes First? 20 (Or So) Questions
Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…
12 Email Marketing, LinkedIn Networking, and Search Visibility Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…
5 Great Social Media Management Tools for Businesses
Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…
How The First 5-Seconds Of Your Facebook Video Can Grab Attention
There are over eight billion video views on Facebook daily. How do you make yours stand out? How exactly can you create videos that boost your authority, viewership, engagement, and sales? Unique content and an eye-grabbing title are vital for the overall success of your video. But you need to fight against the low human…
How To Craft YouTube Headlines That Stand Out
According to an article on Oberlo, YouTube is the second most popular social media network today with over 2 billion users. If your brand is producing videos, you will want to ensure that your content gets noticed in the midst of thousands of other competitors. It may be time to revisit how you craft your…
How to Use LinkedIn to Become a Thought Leader in Your Niche
LinkedIn now has 660+ million users in over 200 countries and territories worldwide zhat’s twice the population of the United States on one social media platform. If you’re a professional looking to build a personal brand or branch out as a thought leader in your niche, then LinkedIn represents serious opportunity. Being a thought leader…
9 Tips To Help You Create Eye-catching Visual Content For Your Brand
In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING! Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations. According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based…
6 Questions to Ask Before Working with Any Influencer
Want to know what drives people to buy a product? Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…
The Post-COVID-19 World Will Be Full Of Innovation!
What percentage of the world is on lockdown right now? Well, that depends on when you’re reading this. We’re living through a time that will be taught in history classes for generations to come. Through adversity comes times of great growth. It’s no coincidence that the most exciting and relatively wealthy time that our world…
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