Pinterest – The Great Traffic Generator
Millions of women already love pinning. And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly…
6 Reasons Why Facebook Still Reigns for Brand Promotion
Reason #1: Your Demographic is There Some have called Facebook the “Coca-Cola” of this century. And that’s a pretty apt description. The company is huge; of all adult users of the Internet, 72% are on Facebook. And these users are from all demographics – young, middle-aged, seniors, rich, middle-class, poor, all races and religions, all…
4 Ways to Beat Your Competition at Their Own Game
The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…
How to Research Your Target Audience Before Starting your SMM Campaign
You’re ready to dive into social media marketing, but before you create your first tweet, Facebook update or post to YouTube, you need to figure out who you’ll be talking to. Randomly posting things to social media is certainly a strategy, it’s just not a good one. Quality over quantity is going to boost your…
4 Reasons Not To Use Facebook Live (Although You Really Should!)
A little light-hearted read for Holiday Monday (in the USA and UK)….. Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a…
9 Essentials for Building a Dominant Digital Brand
The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet…
What Should Your Social Media Marketing Budget Be?
The Internet, and social media in particular, has leveled the marketing playing field for small businesses. The “little guy” can have an active and well planned Facebook page right along with the likes of Coca-Cola and Geico’s Gecko. The little guy can Tweet all day long, and post great photos and quotes on Instagram,…
Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.…
Build Sound Strategy For Social Media Marketing Success
Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent higher lead-to-close rate than outbound marketing. Even so, social media marketing can be intimidating. A sound strategy is essential! Here’s a few ways you can tame the social media beast while ensuring…
Choosing the Right Social Media Scheduling Tool
Do you want to make social media really work for your business? Terms like queuing, curating, and aggregating can be confusing. You know you want customers to see you on Twitter or Facebook. What tools and apps do you really need? And how do you maximize your social media presence? The old way of posting…
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