What Should Your Social Media Marketing Budget Be?
The Internet, and social media in particular, has leveled the marketing playing field for small businesses. The “little guy” can have an active and well planned Facebook page right along with the likes of Coca-Cola and Geico’s Gecko. The little guy can Tweet all day long, and post great photos and quotes on Instagram,…
Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.…
Reach More Customers With Influencer Marketing
Influencer marketing is a growing trend for both large and small businesses in an online world where it is becoming increasingly important to establish credibility. According to an article on Simply Measured, only 33 percent of consumers trust advertisements. The biggest factor in making a decision is based on trusted recommendations from peers. The content…
Budget Friendly Methods to Attract More Visitors
Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is…
Boost Social Media Marketing by Hosting Offline Events
If you ask any event professional about the current state of events, tradeshows and conferences, they’ll tell you that business has never been better. Why is this? Because people still enjoy meeting and talking with others “in person.” Offline events also provide excellent opportunities for networking and learning from the experts within their industry. For…
Excel with These Visual Marketing Strategies
As online marketing has evolved over the last few years, visual content has quickly risen to the top for attracting an audience and selling products. You can greatly improve your business’s bottom line through professional images, infographics, and video. According to a recent article on Buffer, engagement increases with content that includes an eye-catching image…
Positive Thinking Is the Key to a Successful Marketing Plan
“Positive thinking will let you do everything better than negative thinking will.” ~ Zig Ziglar In 2015 did your marketing strategy turn out the way you had planned? Don’t allow failures or not meeting all of your goals discourage you. The beauty of a new year is that you can begin a fresh strategy, learn…
How Lead Scoring Can Qualify Potential Clients for More Sales
Your business may have a large number of leads in your database, but many of these prospects may be a hard sell without the right research. This is where lead scoring comes in, which helps you better determine more precisely a potential buyer’s interest. Marketo puts it this way: “Leads are scored based on interest…
5 Metrics to Measure Influencer Marketing
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by SocialChorus found that an influencer marketer campaigns can…
5 Tips to Creating a Successful Email Campaign
Email marketing is still an important strategy for building your business online. This can be more of a challenge than ever as more people turn to mobile texting for their communications, and add more spam filters to their email systems. With the right planning and execution you can create successful email campaigns that generate more…
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