The Content Marketing Specialist – The Must Have Secret Weapon for Small Business & Startups

This article isn’t about the importance of content marketing. You should already know it’s one of the most effective and sustainable marketing strategies. No, this article is about the finding and hiring a content marketing specialist. This is the crackerjack operative who finds all the best keyword opportunities, gets killer new sources of quality backlinks,…
6 Marketing Strategies That Will Skyrocket Your Service Business

With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…
Keep Your Business Strong With These Action Steps

As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem. According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come.…
5 Ways Small Businesses Can Use Online Courses to Increase Sales

The Unique E-Learning League is a league table of some of the most successful online courses created, most of which you’ve never come across. The table boasts courses on all subjects from how to take perfect selfies and defend against a zombie attack to becoming a tour guide in your hometown. These courses are not…
How To Use LinkedIn For Business Growth Research

You can learn more about your business’s target market for free right inside your LinkedIn account. This social network is at the top when it comes to new connections, career search, and building sales. According to LinkedIn, 80 percent of social media leads come from the network alone, which makes it a prime platform for…
25 Data Driven Customer Service Trends and Tips for Small Business

The rise of automation, including self-service, has created a rapidly changing customer service industry. Certainly, they have prompted a major shift in the way customers communicate with businesses. Not only are consumers expecting near instant resolution of their issues, they are expecting it in a personalized and courteous manner. There are several things your customer…
5 Ways For Entrepreneurs To Stay Motivated As You Build Your Business

What’s your relationship with motivation? Are you the type of entrepreneur who has made a habit of combating laziness, procrastination, and guilt? If that’s you, I totally understand the reason why you’re here with me, consuming this post. Every entrepreneur wants to succeed. We crave for productivity, inspiration, innovation, confidence, efficiency, and consistency. Why do…
5 Top Automation Tools For Small and Medium-Sized Businesses (SMB)

Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to…
3 Ways Small Niche Businesses Can Breathe New Life into Their Content

The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location…
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