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Kayla Matthews

6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…


Susan Gilbert

Keep Your Business Strong With These Action Steps

Keep Your Business Strong In Difficult Times

As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem. According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come.…



Susan Gilbert

How To Use LinkedIn For Business Growth Research

Using LinkedIn For Business Growth Research

You can learn more about your business’s target market for free right inside your LinkedIn account. This social network is at the top when it comes to new connections, career search, and building sales. According to LinkedIn, 80 percent of social media leads come from the network alone, which makes it a prime platform for…


Gaetano DiNardi

25 Data Driven Customer Service Trends and Tips for Small Business

The rise of automation, including self-service, has created a rapidly changing customer service industry. Certainly, they have prompted a major shift in the way customers communicate with businesses. Not only are consumers expecting near instant resolution of their issues, they are expecting it in a personalized and courteous manner. There are several things your customer…


Joe McLean

5 Ways For Entrepreneurs To Stay Motivated As You Build Your Business

Entrepreneurs: Here's How To Stay Motivated As You Build Your Business

What’s your relationship with motivation? Are you the type of entrepreneur who has made a habit of combating laziness, procrastination, and guilt? If that’s you, I totally understand the reason why you’re here with me, consuming this post. Every entrepreneur wants to succeed. We crave for productivity, inspiration, innovation, confidence, efficiency, and consistency. Why do…




Meredith Wood

How To Put Together The Perfect Small Business Instagram Profile

Perfect Small Business Instagram Profile

There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize…


Jan Gordon

7 Content Writing Mistakes Small Businesses Make

Common Content Writing Mistakes

Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need.  Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get…


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