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Shane Barker

5 Top Automation Tools For Small and Medium-Sized Businesses (SMB)

Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to


Avinash Nair

3 Ways Small Niche Businesses Can Breathe New Life into Their Content

How Small Niche Businesses Can Breathe New Life Into Their Content

The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location


Meredith Wood

How To Put Together The Perfect Small Business Instagram Profile

Perfect Small Business Instagram Profile

There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize


Jan Gordon

7 Content Writing Mistakes Small Businesses Make

Common Content Writing Mistakes

Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need.  Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get


Susan Gilbert

10 Tips for Work At Home Success

10 Tips for Work At Home Success

Do you want to transition from a commute to a home office? Working from home is a growing trend, especially in the United States. In the new Gig economy, 34 percent of the American workforce consider themselves to be freelancers according to Nasdaq. Over the next decade, this non-traditional employment trend will grow by 179


David Gutierrez

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need


Toby Dean

Why Small Businesses Must Never Compromise on SEO

The Importance of SEO for Small Businesses

Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you


Avinash Nair

3 Reasons Why Site Speed is an SMB’s Most Important Metric

Why Site Speed Is So Important

If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website


Kevin Ocasio

How I Run Multiple Digital Businesses From Home

Everything I knew when I first ventured into online entrepreneurship was practically self-taught. From learning HTML to setting the design to selecting a domain name and everything else involved in creating a website, I slowly and painstakingly built my online career. It was a very low-key start for me if I remember correctly. I didn’t have


Andy Capaloff

Can Shopping For Small Business Health Insurance Be Easy & Fun?

Small Business Health Insurance Made Easy

“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Shopping For Small Business Health Insurance A little over a month ago, we published the first part of this series. It was titled “The Simple UnitedHealthcare Small Business Solution”. It was an overview of the benefits to small businesses of providing a


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