How To Use Content Marketing To Boost Sales
What does it take to drive conversions and generate sales in the current business landscape? The answer is simple – in order to get, you have to give back. People are no longer satisfied by promotional messages. Bombarding your audience with commercials isn’t going to do the trick. Creating quality content is one of the…
The Link Between Social, Customer Service and Sales
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] If I had to sum up the impact of social media on business with just one word, I’d call it a r-evolution; it describes perfectly the digital tsunami that affected marketing, sales and customer service. Consumers have become more and more inclined to ‘tweet on brands doors‘ rather…
5 Ways Blogging Can Increase Your Business Sales
If you think blogging can’t work for your lead generation, you might want to reconsider this powerful tool as a way to build influence and provide free advertising for your business. A well focused content marketing strategy can bring more visitors to your website as well as build your social media following. The latest trends…
Are You Using LinkedIn Yet for Lead Generation?
In light of the recent news announcement of the Microsoft acquisition of LinkedIn you might be wondering — is it a good time to ramp up your social sales strategy there? The brand and mission will remain the same: “LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s…
Generate More Sales With Facebook Custom Audience
Would you like better insights into your potential customers on Facebook? Do you already have a healthy list of subscribers to tap into? Then you will love using the Custom Audience feature — a free tool that helps your business zero in on the right target market through the connections you already have. Salesforce Canada…
How To Overcome These 5 Common Customer Objections
Are your prospects avoiding you? Is your business not getting the results it needs from your pitches to potential customers? The problem may be in your approach, which can turn away a valuable lead. An offer that is too detailed or complicated, or priced too high, may be repel a potential customer instead of attracting…
How To Use LinkedIn InMail Effectively
Is your business inundated with unsolicited messages on LinkedIn? You’re not alone, and most likely you’ve passed over these InMails. This gives us pause to think about how we should be sending out our own communication to our network. In fact, the more like a sales pitch our message appears, the less chances of it…
The Importance Of Continuity From Marketing To Customer Service
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.…
Post-Sale: The Best Time to Build Customer Relationships
When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your current customers. As such, the most valuable time to build relationships…
How a Sales Funnel Can Generate More Sales From Your Website
Your business may have a lot of traffic coming into your website, but how are you converting these prospects into sales? An interested reader is more likely to make a purchase, especially through great content that they want to pass along to others. For example, marketing firm, Quicksprout, reported that they received 2,033 leads from…
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