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Jericho Gonzales

A New Marketing Funnel Is Taking Over [Infographic]

The New Marketing Funnel

A new marketing funnel is taking over, and it’s completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there’s only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and…




Becky DeGrossa

Why Sales Funnels Are So Effective for Online Marketing

Why Sales Funnels Are So Effective

Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have…


Simon Walker

6 Tips to Consider When Updating Your eCommerce Website

Things to Consider When Updating Your eCommerce Website

Let’s face it guys; the internet world is totally unpredictable. It seems like there are changes every day. New features are being introduced at incredible speed, helping the web to stay relevant and inspiring. And the competition is insane! If a website fails to “Adapt, Improvise and Overcome” the changing dynamics, it will inevitably and…


Emma Miller

How Website Design Influences UX of eCommerce Stores

How Website Design Influences UX of eCommerce Stores

B2B eCommerce is growing at an astonishing pace. According to the latest Forrester’s research, 74% of B2B buyers make least half of their work purchases online. Moreover, the same study claims that this industry is expected to reach $1.1 trillion by 2020. In such a competitive landscape, it is user experience that can make or…



Shelly Kramer

For Happy Customers, Look Beyond the Sales Funnel

For Happy Customers, Look Beyond the Sales Funnel

The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they…


Greg Satell

Marketers: Rethink The Customer Decision Journey

In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey.  The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach…


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