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Shane Barker

How to Engage Your Target Audience Using These 5 Tactics

Want to boost your sales and revenue? You need to reach out to your target audience and engage them first.  That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…



Simki Dutta

5 Ways to Create a Data-Driven Content Strategy and Boost Growth?

Data- Driven Content Strategy

If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over.  One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data.  The content you create needs to deliver…



Jericho Gonzales

A New Marketing Funnel Is Taking Over [Infographic]

The New Marketing Funnel

A new marketing funnel is taking over, and it’s completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there’s only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and…




Becky DeGrossa

Why Sales Funnels Are So Effective for Online Marketing

Why Sales Funnels Are So Effective

Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have…


Simon Walker

6 Tips to Consider When Updating Your eCommerce Website

Things to Consider When Updating Your eCommerce Website

Let’s face it guys; the internet world is totally unpredictable. It seems like there are changes every day. New features are being introduced at incredible speed, helping the web to stay relevant and inspiring. And the competition is insane! If a website fails to “Adapt, Improvise and Overcome” the changing dynamics, it will inevitably and…


Emma Miller

How Website Design Influences UX of eCommerce Stores

How Website Design Influences UX of eCommerce Stores

B2B eCommerce is growing at an astonishing pace. According to the latest Forrester’s research, 74% of B2B buyers make least half of their work purchases online. Moreover, the same study claims that this industry is expected to reach $1.1 trillion by 2020. In such a competitive landscape, it is user experience that can make or…


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