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Shane Barker

6 Questions to Ask Before Working with Any Influencer

6 Questions to Ask Before Working with Any Influencer

Want to know what drives people to buy a product?  Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…


Anna Fox

Keep Your Brand’s Presence Consistent by Developing Writing Guidelines

How To Develop Writing Guidelines For Your Blog

An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…



Paolo Fabrizio

3 Things To Know About A Customer Service Pilot

Customer Service Pilot

Are you planning to launch a new service or to integrate a new support channel? Well, before doing that, you’d better set a test phase during which you’ll get valuable feedback, insights and data. All of these results will enable you to wisely decide whether to ‘keep the new thing going’ or just abort it. So, what…


Andy Capaloff

Don’t Just Question Answers. Question Questions

Don’t Just Question Answers. Question Questions

In April 2014, I wrote an article titled “Why You Need to Question Answers”. Somehow though, I’ve known all along that this message doesn’t go far enough. True, most answers bare examination. But the best answer is limited by the question that has been asked. Some of the greatest minds in the world of any…


Paolo Fabrizio

What Happens If You Leave The ‘Why’ In Customer’s Hands

Don't Leave The 'Why' In Your Customer's Hands

“Why” is a word that tends to arise in most of our conversations, regardless the topic we’re discussing. It’s so important that Simon Sinek wrote a whole, wonderful book about it that I suggest you to read. When it comes to customer service, if you leave the whys in customer’s hands you’ll have then to deal with…


Greg Satell

No Innovation Strategy Fits Every Problem. So Get Creative!

Innovation Strategy

Trust Greg Satell (aka Digital Tonto) to once again get the mental juices flowing. Here, he discusses innovation strategy, using some great examples to prove that what works in one instance, will surely not work in another. It is another in our “Great Articles You may have missed” series. No Innovation Strategy Fits Every Problem…


Paolo Fabrizio

The Answer Is Customers: What Are The Right Questions?

Customer retention: The Answer Is Customers: What Are The Right Questions?

Here’s the good news: commitment, perseverance and business acumen are essential to get new customers. Here’s the bad news: once you won them you need to use the same ingredients plus adding extra effort if you want to retain them! As business is based on the relationship between people, it is paramount to nurture them…


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