Why Voice Search is Making Q&A Pages More Relevant Than Ever
All content marketers are aware of how important keyword research is. But what if I tell you it’s evolving more quickly than ever before? We are well past the era of “keyword strings” and we are entering the age when natural language research becomes increasingly important. That’s because many people interact with search through voice
Don’t Just Question Answers. Question Questions
In April 2014, I wrote an article titled “Why You Need to Question Answers”. Somehow though, I’ve known all along that this message doesn’t go far enough. True, most answers bare examination. But the best answer is limited by the question that has been asked. Some of the greatest minds in the world of any
What Happens If You Leave The ‘Why’ In Customer’s Hands
“Why” is a word that tends to arise in most of our conversations, regardless the topic we’re discussing. It’s so important that Simon Sinek wrote a whole, wonderful book about it that I suggest you to read. When it comes to customer service, if you leave the whys in customer’s hands you’ll have then to deal with
No Innovation Strategy Fits Every Problem. So Get Creative!
Trust Greg Satell (aka Digital Tonto) to once again get the mental juices flowing. Here, he discusses innovation strategy, using some great examples to prove that what works in one instance, will surely not work in another. It is another in our “Great Articles You may have missed” series. No Innovation Strategy Fits Every Problem
The Answer Is Customers: What Are The Right Questions?
Here’s the good news: commitment, perseverance and business acumen are essential to get new customers. Here’s the bad news: once you won them you need to use the same ingredients plus adding extra effort if you want to retain them! As business is based on the relationship between people, it is paramount to nurture them
Answer These 4 Questions to Aid Your Marketing Strategy
There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your
How To Boost Your Business With a Great Quora Strategy
Quora is largely uncharted territory for many. You may get your daily email from them and see people asking questions that just make you roll your eyes. On the other hand, you’ve no doubt heard some people raving about how much it has helped them, Well, this article by Daniel Ndukwu is perfect for anyone
Surveys: The Perils & Pitfalls And How To Overcome Them
You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in fact, that at least as of 2013, according to vovici.com, it was estimated that American adults received 7
Can You Do Content Marketing With No Budget?
And 15 More Content Marketing Questions Answered . . . I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I
Understanding The Psychology of the Web Searcher
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking
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