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Qhubekani Nyathi

How To Increase Landing Page Conversions (13 Pro Tips)

Pro Tips To Increase Landing Page Conversions

If you are like most marketers, your landing page conversion rates are dismal. Want proof? Studies show the average landing page conversion rate across industries is a mere 2% to 5%.  Yes, at best only 5 out of 100 prospects that visit a landing page convert.  That’s disappointing because landing pages play a crucial role…


Alexandra Reay

7 Marketing Strategies to Boost Online Marketing Results on YouTube

Boost Online Marketing Results on YouTube

Despite much evidence showing the growing importance of video in marketing, it’s still an area that’s not being explored enough. Content marketers tend to focus on articles and infographics, and leave YouTube videos to vloggers and big brands. That’s a mistake! According to a survey conducted by ThinkWithGoogle, nearly 50% of Internet users search for…





Hugh Beaulac

How to Create Instagram Stories that Sell

Create Instagram Stories That Sell

No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active…


Qhubekani Nyathi

9 Easy To Fix About Page Mistakes Costing Your Brand

Truth be told, most businesses About Us pages suck. That’s unfortunate, to say the least, as the About Page is the second most popular page on a website after the home page. In a recent usability study conducted by KoMarketing, 52% of respondents said they want to see “About” information on a home page! If…


Susan Gilbert

This Is Why You Need to Narrow Your Marketing Focus

Narrow Your Marketing Focus

Is your business spinning its wheels with every popular social media marketing platform? Narrow Your Marketing Focus! After losing traction, you may have been spending more money in your budget than you have wanted to on advertising. But you can still succeed in reaching an audience by focusing on the right methods without the need…


Becky DeGrossa

Why Sales Funnels Are So Effective for Online Marketing

Why Sales Funnels Are So Effective

Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have…


Jan Gordon

How the Right Content Strategy Will Aid Your Inbound Marketing

How the Right Content Strategy Will Aid Your Inbound Marketing

An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help…


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