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Joydeep Bhattacharya

6 Ways To Optimize Your Site For The Google Page Experience Update

How To Optimize Your Site For The Google Page Experience Update

In 2021, on a date that has not yet been announced, Google will be launching a new update called the ‘Page Experience Update’. It will promote sites that load faster and offer a good user experience. The announcement was made on May 20, 2020. People love websites that load faster. Several experiments conducted by Google…


Shane Barker

6 Super Effective Ways to Boost your Mobile Conversion Rates

Boost Mobile Conversions

Certainly, anything to do with eCommerce is more likely to be relevant to retail sites. However, there are always lessons to be learned by B2B organizations. This article by Shane Barker looks at how to boost your mobile conversion rates for eCommerce. It is another article in our “Great Articles You may have missed” series.…


Michael Brenner

4 Big Reasons Your Email Campaigns Continue to Fail

email campaigns

In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…


Brian Zeng

4 Tips for a Successful B2B Mobile Marketing Campaign

B2B Mobile Marketing

We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…


Ivan Temelkov

The 10 Hottest Digital Marketing Trends

The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…


Nancy Kapoor

7 Conversion Optimization Tips For Smart Marketers

You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,…