15 Ways To Improve Your Email Marketing [Infographic]
We’ve all heard that “the money is in the list”. Whether that’s an email or subscribers list, staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here are 15 ideas you can use…
Follow Links in Sponsored Posts: Why You Should Resist The Money
I’ll keep this article as concise and informative as possible. If you have a blog with decent traffic, chances are, you will receive inquiries for sponsored content. Some of these solicitations will include the demand that you include follow links (sometimes called ‘dofollow links’). It can surely be tempting to accede to this requirement and…
Trust Barometer 2017: The Ultimate Alarm for Organizations
On January 15, 2017, the public relations firm Edelman presented its annual trust report. The findings were then published by PR Newswire with a rather explosive title: 2017 Edelman Trust Barometer Reveals Global Implosion of Trust. The subtitle is perhaps even more sobering: “CEO Credibility at Lowest Level Ever” (PRNewswire). Edelman surveyed more than 33,000…
5 High Value Cross-platform eCommerce Marketing Tips
“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just…
Interview: Social Media Marketing Trends For 2017 & Beyond
Foreword Prior to this interview, I worked with a number of major influencers, including Sam Hurley, Timothy Hughes. I continue with excitement and optimism that people want content which is fresh, to the point and from the influencer themselves.Therefore it is great to announce my next interview with Jan Gordon. Jan was voted a Top…
12 Tools To Improve Digital Marketing, Content & WordPress
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Tools New Social Media Content Tools WordPress Plugins 4 Digital Marketing Tools That Will Improve Your Strategy 1) Optimize the clarity of…
10 High Profile Influencer Marketing Case Studies
In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The…
The Evolution and Importance of Memes and Infographics
I was asked recently, “What is the definition of a meme; and, how did they ever get that name?” Most of us have seen funny images and sayings with animals, celebrities, etc. on social media. When people started to add sayings to the photo of what they thought, this became known on the Internet as…
Your 10 Step Marketer’s Guide To Improving Customer Service
This article by Martin Shervington is on a subject we take very seriously. Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode. It is another in our “Great Articles You may have missed” series. Introduction When I read customer service oriented…
7 Ways that Human Experiences Still Beat Technology
Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are…
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