How to Keep Customers Coming Back
Businesses always try to woo customers with impeccable customer service during the buying cycle — be it early, mid or late. But what happens after all your efforts pay off and the customer buys from you? What happens after the payment clears, and you’ve sent the invoice? Most companies put their focus back on new customer acquisition and…
The Surprising Marketing Lesson From a Very Old Bakery
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was…
How Publication Consultants Can Bring Your Business More Visibility
One of the best ways for a business to establish credibility and attract more leads in through publishing your own paperback book or electronic eBook. Venturing out on your own can be a daunting, and time-consuming task. That is where hiring a publication consultant or “book shepherd” is very helpful. According to author and coach,…
The Connection Between Emotions & Goals In B2B Buying
By Tony Zambito For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a…
Selling with Integrity – Learn to Love Avatars
Selling with Integrity requires knowing your audience intimately. Taking the time to meet your avatar inside their own minds allows you to be a problem solver for them – a trusted adviser – a go-to solution provider. You offer the most awesome product/service in your sphere! Congratulations! Pat yourself on the back! Be happy! I…
What is the Secret Sauce for Influencer Marketing?
By Brett Relander Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today more than ever before, the success of marketing campaigns often relies on…
Email Marketing: What You Need To Know
By Wade Harman Once there was a blogger that thought he could become successful without email marketing. Every morning he woke up and started his day targeting social media followers with his content…all his content. The story ends with this blogger giving up because he didn’t include email marketing in his strategy. I want to…
What B2B Marketers Need To Know About Millennials
By Michael Brito It was just a matter of time before millennials entered the workforce, got promoted up the ranks and started becoming influential in the B2B marketing space. Just last week, Google and Millward Brown released a study that evaluated the state of B2B marketing. Approximately 3,000 B2B researchers were surveyed about their research…
Using Social Media Listening Enhances Business Conversations
Truth: everyone has opinions. We all possess a certain need for having conversations with others about those opinions. At the same time, we also hope that someone is listening and hearing about whatever is on our minds. Social media has become that open forum for many of us. And, as business owners, we can –…
The Top 10 Trends Driving The Future Of Marketing
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be…
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