Why Influencer Marketing Is Indispensable
The vast majority of marketing these days pertains to influence. The way brands and marketers engage with a target audience heavily relies on influence. Consumers make purchasing decisions based on influence from a brand. Now more than ever, influencer marketing plays a huge role in the digital marketing mix. Something that every company should be…
The Importance Of Continuity From Marketing To Customer Service
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.…
7 Inspiring Tips about Visual Content Marketing
To achieve the goals of visual content marketing, a high-quality strategy is a must in today’s world. However, it’s also very important to consider the distribution of this marketing plan. It needs to reach out the appropriate audience to receive the best results. For social media, it has evolved into more of the content being…
Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.…
How To Build a Successful Book Marketing Plan
Whether you have just started, are in the process of, or finishing up your business book you may be wondering where you are going to find the time for marketing and publicity? Building a book marketing strategy can become a job in itself, which is why many authors may feel they need to put off…
8 Lessons Learned From My Launch That Can Help You
One of the things I love to do with my blog is to share my real experiences with things that you too are likely to encounter. And that’s what this post is all about! You likely know by now that I recently launched a new Instagram marketing community, called Jenn’s Friends. And this was honestly…
Are You Ready For The Next Marketing Disruptions?
We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…
Reach More Customers With Influencer Marketing
Influencer marketing is a growing trend for both large and small businesses in an online world where it is becoming increasingly important to establish credibility. According to an article on Simply Measured, only 33 percent of consumers trust advertisements. The biggest factor in making a decision is based on trusted recommendations from peers. The content…
Use Customer Journey Mapping To Master Customer Experience
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them…
Use Agile Marketing to Bring More Visibility to Your Brand
When new trends go viral on social media does your business benefit? In order to be ready for the next big news or event your brand needs to be ready to respond for what is coming next online, which can change quickly according to user response. It doesn’t take a new app or tool to…
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