5 Ways to Skyrocket Your Instagram Following
If you are not using Instagram as part of your marketing strategy, then I can assure you that you’re missing out and leaving opportunities on the table. Instagram offers an unprecedented amount of untapped potential for any business. Even for someone like me who still operates a startup in hope of finding its true calling.…
Take Your Facebook Ads To a New Level
Facebook ads are not only a great way to grow your business Page — they also can help improve your website traffic and conversion rates. According to a Socialbakers report, 92 percent of marketers are now advertising on this powerhouse social network. The retargeting feature, launched at the beginning of last year, can give your…
Convert Your Social Media Connections Into Sales
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset.…
Why Most Businesses Are Wrong About Marketing ROI
Marketing ROI is all the rage for companies. As a matter of fact it’s the only thing that some of them truly care about when it comes to marketing. Why not, right? The world runs on currency, so quantifying your marketing ROI seems like the best thing. This is precisely where most companies are completely…
The 10 Hottest Digital Marketing Trends
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…
What Augmented Reality Means for Brands
Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…
Trust: The #1 Thing Every Business Is Competing For
Launching, operating, and maintaining a modern digital business is a lot easier said than done. Having now worked on my second business over the last couple of years, a few things have become crystal clear. The #1 thing every digital business competes for is – Trust. Trust seems quite attainable but in fact a lot…
5 Psychology Hacks to Improve Your Social Media Posts
Unless you’ve been spending far more time on the dark side of the internet than me, I wouldn’t suggest that you try to hack any of the social media sites. And that’s not just because their protection is pretty robust and the consequences of getting caught are pretty severe. It’s because doing so would be…
5 Things Your Business Should Know About Human Marketing
Human marketing is without a doubt the future of modern business. In a previous post I talked about the importance of human marketing in business. In today’s digital age, the average consumer is a lot more informed, tech-savvy and intelligent than ever before. Most consumers, and quite possibly your customers, absorb about five pieces of content…
5 Ways Blogging Can Increase Your Business Sales
If you think blogging can’t work for your lead generation, you might want to reconsider this powerful tool as a way to build influence and provide free advertising for your business. A well focused content marketing strategy can bring more visitors to your website as well as build your social media following. The latest trends…
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