12 Project Management, Podcasting, and Personal Branding Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Project Management Podcasting Personal Branding Stay Focused With These 4 Project Management Tools 1) Work Remotely Full Time – Basecamp Get your team and…
How To Establish Your Brand as a Thought Leader
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
5 Influencer Marketing Mistakes And How To Avoid Them
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…
10 High Profile Influencer Marketing Case Studies
In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The…
4 Creative Ways to Compensate Influencers (That Don’t Involve Money)
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no…
How Guest Blogging Can Be The Secret To Traffic Success
First, let’s define what guest blogging is in the context of this post. A guest post is high-quality, often original, content that your readers, or the readers of another site, find useful. All that to say it’s not a spammy, content farm method for getting links. So, when Google’s Matt Cutts wrote – “The decay and…
10 Steps To Becoming an Influencer in Your Sector
In recent years, influencer marketing in social media has evolved very quickly, and has become an increasingly common practice among marketers. Companies and organizations active on the web and social media have integrated this still relatively new marketing approach to reach their customers. Today, if the confidence level towards non-governmental organizations and businesses rises slightly…
The 3 Pillars of Successful Influencer Outreach
For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s…