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Avinash Nair

3 Critical Oversights that Are Killing Your B2B Customer Journey

B2B Customer Journey

The B2B customer journey is a fascinating concept. Source While the basic principles are relatively similar to B2C, the sheer depth and number of variables is much more extensive. This is because the B2B customer journey typically involves an organization, rather than an individual consumer. That said, the customer journey will likely need to account…


Jan Gordon

How to Boost Website Traffic Using Social Media

You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and…


David Coen

The Hottest Social Media Marketing Tools [Infographic]

20 Hottest Social Media Marketing Tools

In terms of reliability and consistency, social media is the most stable avenue for brand exposure the world has ever known. People whole-heartedly incorporate social media into their everyday lives. And that opens up an unprecedented opportunity for businesses to connect with their target demographics. In the USA, more than $14.8 billion was spent on…


Birbahadur Singh Kathayat

12 Marketing Tools To Elevate Your Business To The Next Level

Marketing Tools To Elevate Your Business

Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you…


Kevin Nelson

4 Digital Marketing Skills Student Entrepreneurs Should Have

Student Entrepreneurs

Editor’s Note: While we cater most of our content towards more experienced writers, many of us know people who are starting out. Certainly, the last time we aimed an article at student entrepreneurs, it was well received. We hope this will be helpful for you or someone you know and love…. Digital Marketing Skills For…


Joan Selby
SEO Audit

Let’s skip the part where we convince you how important search engine optimization (SEO) is. You already know that. With a great SEO strategy, you can rank higher than your competitors in Google search results. This means more people will come to your website, and the visits will bring you more money. Now, the only…


Piyush Mangukiya

50 Must Have Small Business Website Design Features

Mobile Responsive Website Design Features

This Infographic on Small Business Website Design features was offered to us by 99MediaLab. The idea was that we might curate around it. But when we saw the amazing work already done by author Piyush Mangukiya, we decided it was too good not to present as is. It is another installment in our “Great Articles You…


Andy Capaloff

Tools, Apps and Plugins: The Making Of A Website

Tools, Apps & Plugins: The Making Of A Website

It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…


Avinash Nair

How To Leverage User Insights for Better Content Creation

User insights

Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things. This is an eternal balancing act in life and business, akin to the following scene from Jim Carrey’s Bruce Almighty. In essence, you might be aware of what your…


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