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Jan Gordon

10 Steps To Becoming a Better B2B Marketer

Improve Your B2B Marketing

So you’re a marketer. But are you a great marketer? When I first started in the B2B marketing industry, I thought that it was enough to know the basics. But now that I’ve been doing the job for a few years, I can honestly say that there’s so much I didn’t know. Below are ten…


Ash Salleh

All You Need To Know About Email Marketing Benchmarks

Email Marketing Benchmarks

Last week, your business launched a much-anticipated email marketing strategy. After checking the news this morning, your staff found out about a fairly new technique that works better. When will you stop playing catch up? Better yet, how do you know you’re in sync with an email marketing landscape that is constantly shifting? Email marketing…


Susan Gilbert

How To Establish Thought Leadership In Your Niche

Establish Thought Leadership In Your Niche

When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…


Susan Gilbert

Use Email Segmentation to Improve Your Business Communication

Email Segmentation

Are you getting a strong ROI from your current email marketing strategy? You might be missing out on valuable prospects if you are not sending your messages to an interested list of subscribers captured from your website or through your social media campaigns. According to Hubspot, email is still a preferred way for 73 percent…


Nathan Sykes

How Machine Learning Can Improve Email Marketing

Machine Learning can improve Email Marketing

Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…


Qhubekani Nyathi

9 Easy Email Hacks To Increase Open Rates

9 Easy Email Hacks To Increase Open Rates

Do you want to increase your email open rates? Of course, you do! It’s no secret that email is the unrivaled king of marketing channels. With a 40x return per $1 spent and a ROI that’s 4x higher than social media, direct mail or paid search, email is still the go-to channel for both B2B…



Morgen Henderson

Are You Missing Out on Digital PR Opportunities?

Are You Missing Out on Digital PR Opportunities?

As any digital marketer knows, quality backlinks are valuable, as they directly contribute to your site’s SEO rankings. Link building can help you acquire relevant links back to your site. Guest posting is a tactic often used for link building, but it can be very time-consuming and yields very few links. Rather than spending countless…



Jessica Lambert

A Comprehensive Guide to Broken Link Building

Broken Link Building

Link Building has always been necessary for building authority in your website. SEO’s are always trying to find new ways to streamline the process to make it cheaper and more effective. Outreach can sometimes seem pointless. Not to mention that it can be disheartening at how few results you receive from your hours of research…


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