Why Email Outreach Campaigns Work and Bulk Campaigns Don’t
Email marketing is pronounced dead every year. But the truth is, it’s the main direct marketing channel for most businesses, digital or offline And according to reports and experts, it is still the leading channel for ROI. It hasn’t lost its efficiency. But the game has changed, as did email marketing methods. This means that…
5 Ways to Promote Your Blog Content
Launching a blog has become relatively straightforward in recent years. What you need is a theme and a few words to call your own. Well, a bit more than that is required, but that’s the general idea behind a blog. It should not come as a surprise to anyone that not all blogs are of…
Ramp Up Your Email Campaigns with These 4 Psychology Hacks
An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all…
A Comprehensive Guide to Broken Link Building
Link Building has always been necessary for building authority in your website. SEO’s are always trying to find new ways to streamline the process to make it cheaper and more effective. Outreach can sometimes seem pointless. Not to mention that it can be disheartening at how few results you receive from your hours of research…
Everything You Need to Know About Personalized Marketing
Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…
5 Things B2B Marketers Should Learn from B2C
It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This…
What is Digital Marketing 4.0?
Marketing 4.0 is a marketing strategy based on research by Professor Phillip Kotler. According to both Caffeinated and Kotler’s marketing 4.0 principles, effective marketing requires more than just online engagement between sellers and buyers. Offline engagement also has a part to play. Digital relationships as part of economic growth are just a part of the model that…
When Does Personalization Cross The Line From Fuzzy To Creepy?
We all like to feel that we are personally being addressed in marketing efforts aimed at us, right? But at what point does personalization cross the line and simply go too far? Daniel Newman delves into the subject. It is another article in our “Great Articles You may have missed” series….. Personalization: How Much Is…
12 Tools and Strategies For Email, WordPress, and Pinterest Marketing
The following is made up of 3 “Monday Tips” articles, each of which talks about four helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing Tools WordPress Plugins for SEO Pinterest Marketing Four Email Marketing Tools For Better Conversions 1) Professional emails made easy – Mad Mimi…
12 Marketing Tools To Elevate Your Business To The Next Level
Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you…
« Previous Page — Next Page »
