What is More Important? Productivity or Efficiency?
An interesting question from Daniel Newman. And a thought-provoking article. Is Productivity more important than Efficiency? It is another in our “Great Articles You may have missed” series… Productivity Vs. Efficiency Would you rather do the same with less, or do more with the same? That’s the conundrum presented in a recent Harvard Business Review (HBR) article,…
How Multivariate Testing Can Help Improve Your Website
Do you have a lot of visitors coming to your website each day? In order to convert these leads into paying customers, it’s important to understand how well your design elements are performing. This type of research can be done with two methods: A/B testing Multivariate testing A/B Testing Vs. Multivariate Testing Each one functions…
How to Write Content That People Will Read and Share
This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content? In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your…
Here’s Why Your Customers Don’t Care About Your Products and Services
We all know that business success is not just about having the best products and services. Well beyond that, it’s not all about finding your customers. It’s about how you position your message. This is a very important article from John Jantsch, and is another in our “Great Articles You may have missed” series. Your…
Paid Media Versus Organic Traffic – When and Why To Use Each
In this article, Robert Caruso discusses paid media and organic traffic generation. Do we need both? When should each be utlizied? It is another in our “Great Articles You may have missed” series. Paid Media or Organic Traffic? This isn’t a black and white question for any brand. In fact, let me start out this…
Why Small Businesses Must Never Compromise on SEO
Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you…
12 Tools To Improve Branding, LinkedIn, and Video Marketing
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Branding Tools Tools to help you improve your LinkedIn marketing Video Tools Make Your Branding a Success with These 4 Tools 1) Be in…
7 Services, Tools and Plugins We Couldn’t Live Without
When we launched Curatti 2.0 in October 2016, I posted this article on the making of a website. It seems like a good time to revisit some of the tools, services and plugins we use. It’s barely possible to imagine Curatti without them! I have no doubt that we could upgrade on some of these,…
Why Personalization Is Something You Need To Be Hyped About
What do you see when you look at a mirror? If you’re a business leader, entrepreneur, or marketer, you should see an opportunity staring right back at you. Why? Because personalization offers you the opportunity to make your products and services super valuable to your customer community and create brand loyalty that goes above and…
Is The Internet of Things Driving The Next Industrial Revolution?
The Internet of Things (IoT) has been written about for some time now. But what of the Industrial Internet of Things (IIoT)? Daniel Newman has long evangelized the IoT. And in this article, he further communicates his excitement of the changes that are unfolding before us. It is another in our “Great Articles You may have…
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