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Paolo Fabrizio

The Cultural Shift Towards Digital Customer Service

Corporate Culture Shift

Customers have become digital, using social and messaging apps to chat with friends, family and businesses. When it comes to getting support, they’re ‘fast and curious’ because they expect brands to deliver real-time solutions. That’s a demanding challenge for many companies – especially those who haven’t valued the role played by customer service in the…


Susan Gilbert

The Art of Social Media and SEO Marketing

Social Media Brand Engagement and SEO Marketing

As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…


Nathan Sykes

The Benefits of Showcasing Company Culture in Digital Marketing

How To Showcase Your Company Culture

Having a strong sense of company culture in the workplace is more important than ever before — especially when your business is trying to stake a claim in today’s competitive and overcrowded marketplace. When everything a consumer could ever want or need is an Amazon Prime order away, how can you prove to would-be customers…


Susan Gilbert

Use These Strategies to Grow Your YouTube Channel

Grow Your YouTube Channel

While many YouTube channel owners have raised their voices, the video giant continues its algorithm changes in the name of “personalizing their feed.” The good news is that there are several ways you can effectively grow your following and attract more subscribers with organic methods. Whether you are a business offering products or services or…


Daniel Wilson

7 Digital Marketing Apps To Boost Your Business Development

7 essential digital marketing apps

As digital marketers, we face complex challenges. While the time allotted for analysis and communication should be minimized, these tasks are the foundations of any project. Therefore, they must be done right. If they aren’t, competitive project development is almost impossible. I have tested dozens of Digital Marketing Apps at Freepps.top, and I have some…


Ben Alfrey

How B2B Buyers Have Been Forced To Evolve [Infographic]

How B2B Buyers Have Been Forced To Evolve

You’re probably reading this sentence on your smartphone – possibly on a morning commute or enjoying your lunch break. One day, you put down the newspaper and decided that you’d consume the bulk of your information through this handheld item. Unsurprisingly, you weren’t the only one to do this. As technology continues to impact our…


Alexandra Reay

7 Marketing Strategies to Boost Online Marketing Results on YouTube

Boost Online Marketing Results on YouTube

Despite much evidence showing the growing importance of video in marketing, it’s still an area that’s not being explored enough. Content marketers tend to focus on articles and infographics, and leave YouTube videos to vloggers and big brands. That’s a mistake! According to a survey conducted by ThinkWithGoogle, nearly 50% of Internet users search for…


Michael Deane

AI: Some Tips On How To Use It in Digital Marketing

How To Use AI In Your Digital Business

Being a huge Sci-Fi fan, I always knew AI would be something I would naturally gravitate towards, once it could feasibly be applied in digital marketing. I still remember the first conversation I had with my then-boss, about adding a chatbot to the company homepage. He was outraged, to say the least, and I distinctly…


Morgen Henderson

Are You Missing Out on Digital PR Opportunities?

Are You Missing Out on Digital PR Opportunities?

As any digital marketer knows, quality backlinks are valuable, as they directly contribute to your site’s SEO rankings. Link building can help you acquire relevant links back to your site. Guest posting is a tactic often used for link building, but it can be very time-consuming and yields very few links. Rather than spending countless…


Susan Gilbert

Use These Methods to Keep Your Target Market Research Fresh

Keep Your Target Market Research Fresh

Trends and technology have shifted quite a bit over the last few years. Now is a good time to discover whether your current target market research is still relevant to your niche. According to Hubspot, 75 percent of mobile users are still using search engines to find information. And 73 percent of customers will unsubscribe…


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