How to Create B2B ToFu Content with the Help of Customer Support
For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…
How AI in Martech Impacts the Customer Journey
If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…
9 Ideas To Reduce Your Customer Churn Rate
How many customers do you lose each month? Do you know that to attract a new client, businesses spend about 5 times as much as they do to retain an existing one? And yet, only 18% of businesses have a strategy for customer churn prevention. It looks like others choose to ignore this phenomenon, which…
5 Best Customer Success Strategies That Can Help You Grow Your Business
Did you know that one in three customers would move away from their beloved brand if they had even one poor experience? Clearly, if you want your business to grow, you need to focus on providing a positive experience to your customers. That’s why it’s important for you to formulate effective customer success strategies. It…
How To Transform Customer Reviews Into Data That Actually Makes Sense
As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…
How to Better Read Your Audience To Improve Content Marketing Results
Building a relationship with your customer base should be a top priority for every single business. Making a customer feel understood, cared for, and connected to a brand can cultivate long-term loyalty that will impact sales for years to come. These are among the elements that will improve your content marketing results. However, many businesses…
The Secret of Effective Communication with Customers
Everything we say or write is an attempt to convey a message. We tend to think that we excel in effective communication. But, like it or not, most of the times we fail. This is essentially due to two reasons: We have used unclear language (technical words, jargon or ‘brandalese’) that our listener could not understand……
Why No News Is Not Good News In Customer Service
When I started working about 20 years ago, a mantra was ‘we must avoid customer complaints.’ That was the first time I heard about customer retention. Today, working as a customer service consultant and trainer, I still see many companies trying to prevent complaints. But in the meantime, technology has dramatically changed customers’ behavior. In this…
