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Simki Dutta

How to Write Marketing Case Studies that Engage and Convince Readers

Write Marketing Case Studies That Engage

Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…


Shaurya Jain

17 SEO Experts Share Their Best Content Optimization Hacks

Content Optimization Hacks From SEO Experts

It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…


Bernard Meyer

SMS Marketing 101: A Guide to Get You Started

SMS Marketing 101

People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…


Victor Blasco

How to Boost Plays and Engagement for Your Social Videos

Boost Plays and Engagement for Your Social Videos

Have you noticed how most social media sites are becoming video-centered platforms? Social networks have all but taken over our digital communication and entertainment devices, and video content is at the center of it all. With the introduction of IGTV, Facebook marked push toward video, and emergent platforms like TikTok, the world of “Social” and…


Susan Gilbert

Use These Strategies to Grow Your YouTube Channel

Grow Your YouTube Channel

While many YouTube channel owners have raised their voices, the video giant continues its algorithm changes in the name of “personalizing their feed.” The good news is that there are several ways you can effectively grow your following and attract more subscribers with organic methods. Whether you are a business offering products or services or…



Junald Ali Qureshi

5 Reliable Tips to Turn Your Online Store into a Lead Generation Engine

Turn Your Online Store Into a Lead Generation Engine

Experts do not always agree on lead generation strategies. Indeed, online marketing undergoes trends like all other branches of marketing. Every online store manager must create an identity through marketing if s/he wants to stand out from the competition Every website needs to be optimized for lead generation. However, it’s not enough just to add…


Jaykishan Panchal

Maximizing The Conversion Opportunities You Were Probably Missing

Conversion Opportunities

There is a myriad of conversion opportunities that most websites and apps don’t fully exploit. Opportunities that are right there, on your pages, but you haven’t recognized them yet. This article will help you find some areas of your app or website that can dramatically increase conversions… with a little help from you. So read…


Joan Selby

B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate

Optimize Creativity & Conversion Rate

Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…


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