10 Curation Tools and Utilities to Boost Your Content Marketing
Successful content curation requires two things. The first is understanding your audience and what they want to see. The second is finding and sharing relevant content. Ideally this content will come from multiple sources and will include text based content, images, videos, and interactive content. Curated content should also focus on information and entertainment and…
11 Steps To Building A Business Relationship
By Wade Harman An old blind man was sitting on a street corner begging for money. On a cardboard sign, next to his cup, he had written “Blind, Please Help”. No one was giving him any money. A young advertising writer walked by and saw the blind man, his sign, and the empty cup, and…
Here’s How to Organize Your Content for Instagram
The reality is that Instagram is supposed to be “instant”. We’re supposed to share spontaneous and exciting moments of our lives to Instagram as they happen. But, let’s face it, if you’re reading this, you’re using Instagram for marketing and for your business. So, while those “instant” moments are great, and we’d like to incorporate…
Attract An Audience With Content People Actually Want
By Michael Brenner “How To Make Content Real Good” That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me.…
The Surprising Marketing Lesson From a Very Old Bakery
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was…
10 Social Media Strategy Ideas that Generate Results
The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…
7 Advanced Thoughts On Content Marketing
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
7 Actionable Tips for Creating Remarkable Content
Every blogger wants to create content that truly resonates with their audience. I’m talking about really hitting home with advice, guidance, insights, and commentary that each and every reader can put into practice right away. That’s the goal, but it is much easier said than done. In fact, much of the content that is published…
How Brands Can Maximize Influencers Through Marketing Campaigns
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant content. The content created by influencers is often distributed on their own website, but also pushed in their social media networks. More often…
3 Must Have Elements of Every Social Media Strategy
Social media marketers are faced with a lot of resources these days, and must focus in order to be able to succeed. For the strategists who work with marketers, the primary task is to be able to pick and choose what is important to the business and what activities will net the most return on…
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