7 Tools for Creating High-Quality Visual Content
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Several studies have shown that visual content performs much better than text-based content on social media. In fact, a Chute and Digiday study found that visuals perform, on average, 4.4…
How Gary Vaynerchuk Helped Me Build & Grow a Business
I’m a huge fan of Gary Vaynerchuk. For many that know me personally, it’s quite evident. For the last 3-5 years I have been an avid follower of his work, business principles and methodologies. How can you not be though? He is probably one of the most practical and influential business individuals that I’ve encountered.…
Getting Your Content Noticed By The Sophisticated Consumer
In the modern digital age, it has become significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. That’s a staggering number, and it is no wonder that we tend to respond to 1%-2% of those at most. This is a clear…
The Importance Of A Strong Brand Image In Content Marketing
Brand image can be roughly explained as your brand’s personality. It helps you attract loyal followers of the same personality or cult. Great examples are Wolverine Boots, which attracts people with a strong, rugged personality, and Etsy, which attracts people with artistic leanings. As with everything else in marketing, brand image can’t be built in…
How To Overcome The Biggest Content Marketing Challenges
Foreword At Curatti, we have always strived to bring our readers great articles from top bloggers and thought leaders, as well as excellent crowd-sourced, guest blog posts. We’ve decided to formalize the re-published articles into an ongoing series called “Great Articles You may have missed”. Where better to start than with a great friend of…
5 Productivity Tools To Aid Great Content Creation
Content creators are surrounded by great expectations. They may have to provide quality content while working against the clock. So, it is no wonder that staying creative in a stressful and highly active environment is quite a challenge. There is an ocean of unpredictable shifting trends and impossible deadlines on which the content creators are…
How To Leverage User Insights for Better Content Creation
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things. This is an eternal balancing act in life and business, akin to the following scene from Jim Carrey’s Bruce Almighty. In essence, you might be aware of what your…
4 Ways Interactive Content Attracts An Audience
The lifeblood of the Internet and social media is driven by human interaction. Without it we would have a stale, flat information portal. Any successful marketing plan involves provoking your audience to take action. Facebook and other major social networks continuously adapt their algorithms because of this — pushing us toward a more humanized approach.…
10 Reasons Why Adaptive Content Is the Future of Marketing
Since adaptive content comes in too many forms and can be distributed across any channel, the concept may seem a bit complex to understand. Nevertheless, it’s really simple in its essence. It doesn’t matter what form of content you have in mind; you can make it adaptive by making it more personal. Clarification: What Is…
The 10 Hottest Digital Marketing Trends
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…
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