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Dhruv Mehta

6 B2B Customer Experience Challenges (And Solutions)

B2B Customer Experience Challenges (And Solutions)

In the past few years, Customer Experience or CX has become a factor in the divide between successful and struggling businesses. A layered CX strategy can excite and engage your customers, keeping them associated with you for a significant time. However, it’s unfortunate that brands have to struggle to execute their vision. Also, because CX…


Haley Lucas

Are Chatbots Replacing Email Marketing?

Are Chatbots Replacing Email Marketing?

To run a successful business, you only have one job to do.  And that’s to show your target audience that you have a solution to their problems (or aspirations). That means you must establish an effective and efficient way of communicating with them. In the digital age we’re living in, chatbots are fast becoming one…


Shane Barker

How to Engage Your Target Audience Using These 5 Tactics

Want to boost your sales and revenue? You need to reach out to your target audience and engage them first.  That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…



Gaetano DiNardi

25 Data Driven Customer Service Trends and Tips for Small Business

The rise of automation, including self-service, has created a rapidly changing customer service industry. Certainly, they have prompted a major shift in the way customers communicate with businesses. Not only are consumers expecting near instant resolution of their issues, they are expecting it in a personalized and courteous manner. There are several things your customer…


Michael Deane

AI: Some Tips On How To Use It in Digital Marketing

How To Use AI In Your Digital Business

Being a huge Sci-Fi fan, I always knew AI would be something I would naturally gravitate towards, once it could feasibly be applied in digital marketing. I still remember the first conversation I had with my then-boss, about adding a chatbot to the company homepage. He was outraged, to say the least, and I distinctly…


Jason Parms

The History of The Internet – A 50-Year Journey [Infographic]

The History of The Internet

The Internet has made the world into a hyper-connected global village. A century ago, connecting with someone on the other side of the world on a real-time basis would have been scoffed off as an impossible idea. In fact, radio had just become a mainstream technology. The telephone was a luxury that was restricted to…



Bryan Kramer

7 Ways that Human Experiences Still Beat Technology

Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are…


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