Do your customers have an emotional connection to your brand?
The Importance of Emotional Connection Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering. Appeals to emotion have been used in advertising for decades. In the digital realm, many marketers are attempting to use emotional appeals through content…
5 Great Movement Brands To Learn From
5 Movement Brands Movements gather scale and membership over time. Campaigns, offers and sales don’t scale. The “never ending sale” trains shoppers to wait and expect more discounts, deeper discounts and better discounts. Discounting is crying wolf. Cry wolf enough and there may be a wolf but no one cares. Care, passion, emotional engagement…
Red Bull, Media Companies & Curagami Scores
Red Bull Branding Lessons We Are All Media Companies Now is my most popular Curatti post by a long margin. I think that’s because it was easy to see the difference in the P&G Ad from the 1950s and Red Bull’s “follow our customers and brand them” approach: Flash forward to this video from Red…
Why Your Marketing Starts With a Great Success Story (Part 2 of 2)
In our previous post, we discussed how great marketing starts with a good success and outlined a few ways of how a company could tell such a story. Luckily with the invention of many different technologies as well as the Internet, success stories can be told in many different ways. Going beyond the power granted…
Why Your Marketing Starts With a Great Success Story (Part 1 of 2)
Remember how excited you found yourself when you were a child and it was story time? That same notion of story time applies marketing your company as well. In the past, success stories when published in a magazine or in a newspaper reached a limited audience. Fortunately today, the existence of social media allows for…
Red Bull Branding 2: Friends of Friends Marketing
Red Bull Branding Lessons: We Are All Media Companies Now discussed differences in marketing between P&G in the 1950’s and Red Bull in 2014. There are many differences. P&G’s brand marketing told parables and myths. Procter & Gamble used TV to align P&G’s brands with core values such as “good mother” and “take care of…
5 Ways to Please Your CMO Using This One Easy Trick
That title got your attention didn’t it? Such as the state of the Internet these days. Content marketing, having exploded in the way that it has over the past few months, has contributed to a robotic methodology of writing blog posts much like this one. Blog posts champion the importance of giving a numerical amount…
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators
Great Content Curators Needed Working with Jan and Curatti’s amazing “Editors of Chaos” convinced us – CrowdFunde needs great content curators. CrowdFunde is our Durham, NC based startup being “accelerated” at Triangle Startup Factory. CrowdFunde’s mission is simple – help websites, brands and companies tap wisdom of crowds so commerce and content can help one…
« Previous Page — Next Page »
