June 16, 2014
Post: Here’s A Whole New Approach To Content Marketing
The following article is republished with permission from Michael Brito: A Smarter Way To Think About Content Marketing The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping…
June 1, 2014
Post: How Do You Get Readers To Engage And Why Everyone Should
There are plenty of posts that purport to give the secrets of getting reader engagement with your content, not a small number of which themselves have few shares and no comments. Similarly, we’ve all seen plenty of dynamite blog posts, perhaps with a large number of shares, but with little to no engagement Engagement: The…
May 14, 2014
Post: Is Crowdsourcing The Cure For Your Ever Shrinking Day?
How Busy Are You? You’re busy. You’re really, really busy! You don’t need me or anyone else to remind you of just how busy you are. You may just recognize aspects of your day/your life in this Infographic. Longer days, less sleep, less vacations. You know it isn’t good for you! This article from Inc.…
May 4, 2014
Post: The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
April 10, 2014
Post: Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
April 1, 2014
Post: Why Small Brands Need Big Data
For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to…
March 23, 2014
Post: Why Google Page Rank Is So Important To Your Business
Having already talked at a high level about Semantic Search and simply mentioning Google Page Rank, in the article How To Lead Readers From Their Search To Your Solution, it seems fitting to close the loop on Page Rank by delving more deeply into it. And we can ignore it if we choose, but sooner…
March 17, 2014
Post: 8 Visual Marketing Lessons from Vogue
We Are All Visual Marketers Now The meat of this Wikipedia visual marketing definition is “relationship between an object, the context it is placed in and its relevant image”: As digital marketers and storytellers we use images to seduce, cajole and support. Fashion and design provide great examples of visual marketing… but these days we…
January 27, 2014
Post: Why There Is A Curatti In Your Future
. The Curatti Exception Last week several fascinating and important conversations about the future of Internet marketing, websites, truth, justice and the American way happened (linked below). Great thinkers like blogger Mark Schaefer, Scoop.it’s CEO Guillaume Decugis, Curatti’s founder Jan Gordon and others discussed “content shocks” and asked if content curation can save us. These…
December 31, 2013
Post: Internet Marketing 2014 Trends Mashup
Can marketing change more or faster? Most Internet marketers would answer a firm NO. The minute we offer a firm anything today’s pace makes yesterday’s feel slow. The web only knows one time – NOW. Internet marketing only operates at one speed – FASTER. Inside of those two firm truths this is enough play to…
« Previous Page — Next Page »
