February 7, 2016
Post: Your Guide to Being a Social Media Rock Star (updated)
My first encounter with social media was a long time ago. My first account wasn’t on Facebook or Twitter…it was on Myspace, and this was long before it became a music platform. When Facebook first showed up on the scene I laughed. This site will never take off, I thought. Well, as you can plainly see,…
February 3, 2016
Post: Customer Relationships: The Key to Small Business Success
One of the key ways a small business can both differentiate themselves and also gain a competitive advantage over bigger businesses is relatively simple—providing great customer service. And that doesn’t have to be complicated. The reality is that what customers want is pretty simple: They want to be heard, they want their issues understood, and…
February 2, 2016
Post: Why You Should Start Investing In Your Personal Brand
Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are impressive, as a marketer (as in life) there’s really only once…
January 25, 2016
Post: Excel with These Visual Marketing Strategies
As online marketing has evolved over the last few years, visual content has quickly risen to the top for attracting an audience and selling products. You can greatly improve your business’s bottom line through professional images, infographics, and video. According to a recent article on Buffer, engagement increases with content that includes an eye-catching image…
January 21, 2016
Post: The State of User Experience (UX)
In today’s digital era, it’s not a stretch to expect every business to understand the importance of user experience (UX)–especially as it relates to your company website. A well-designed and mobile friendly website is, quite simply, table stakes in today’s Internet-fueled world. When talking about your website, consider this: 96 percent of the time a…
December 23, 2015
Post: The Importance Of Content In Modern Marketing
Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and…
December 15, 2015
Post: How and Why Content Marketers Should Use Serialization
The Lesson Content Marketers Need to Learn from Charles Dickens I was watching a show on Netflix a few nights ago that has become a new favorite of mine. It’s called Monumental Mysteries and it’s from the Travel Channel. I love how they tell little-known stories from history with suspense and intrigue. The particular episode that I…
December 3, 2015
Post: Your Recipe For A Successful Social Media Strategy
Many companies have a presence on one or more social media channels, and all attempt to draw attention to their brand. Having heard of the remarkable power of social media, they’d be crazy not to, right? However, of course, the degree of success these companies enjoy varies widely. Mostly, that comes down to strategy. A…
November 8, 2015
Post: 3 Social Media Pet Peeves You Need To Avoid!
Pet peeves. You know, those “little” things that end up annoying you like nothing else? Even to the point where you feel like screaming or banging your head against a wall? Of course you know what I’m talking about, because we all have a pet peeve…or more than one. Or many of them. One of…
November 3, 2015
Post: How to Take Your Content Marketing Up A Notch
By Lee Traupel In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make, rinse and repeat one…
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