April 26, 2016
Post: 4 Tips to Craft a Winning Unique Value Proposition
In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include…
April 17, 2016
Post: 7 Conversion Optimization Tips For Smart Marketers
You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,…
April 11, 2016
Post: Find New Prospects For Your Business with Twitter
If you would like to convert more leads in addition to your website, email marketing and LinkedIn network your business can take advantage of the great features Twitter has to offer to get your message out there. This growing platform is a great place to grow your relationships and attract more customers to your business.…
April 5, 2016
Post: 7 Inspiring Tips about Visual Content Marketing
To achieve the goals of visual content marketing, a high-quality strategy is a must in today’s world. However, it’s also very important to consider the distribution of this marketing plan. It needs to reach out the appropriate audience to receive the best results. For social media, it has evolved into more of the content being…
March 27, 2016
Post: A Strong Business Case for Content Marketing
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how many marketers are making the shift to content marketing are enough for you (and your boss) to move full steam ahead with your content marketing initiatives, then I’ve included some of this…
March 22, 2016
Post: 10 Guaranteed Ways To Increase Your Content Shares
Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to…
March 7, 2016
Post: Reach More Customers With Influencer Marketing
Influencer marketing is a growing trend for both large and small businesses in an online world where it is becoming increasingly important to establish credibility. According to an article on Simply Measured, only 33 percent of consumers trust advertisements. The biggest factor in making a decision is based on trusted recommendations from peers. The content…
March 1, 2016
Post: 6 Great Content Proofreading Services & Tools
Social media content has changed the way the world communicates. It dominates conversations and connection, and is a quick and easy way to share information. However, you don’t want to rush to publish posts before properly proofreading and editing. This final step of the creation process can make or break your social media’s outreach results.…
February 24, 2016
Post: Post-Sale: The Best Time to Build Customer Relationships
When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your current customers. As such, the most valuable time to build relationships…
February 9, 2016
Post: 16 Uncommonly Excellent Content Marketing Tools
There is one word that comes to mind when you think about developing new content: Creativity. In order to stand out from the crowd, you need a different angle. And that need not be limited only to the ideas you get or the way you present them. The tools you use in all aspects of…
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