August 4, 2017
Post: Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme
“Do you need Led Gen for your business”, is surely about as silly as a question as can be asked? What are you in business for, if not to make money, no matter how modest your aims? There have been any number of articles over the years that demonstrate how LinkedIn is easily the strongest…
August 2, 2017
Post: The Importance Of Keyword Research For Your Website
In the online world, people don’t just stumble upon websites, but instead search for a product, service or content they need. To be visible to your target audience, you need to start using the right keywords – ideally the same ones they’d be typing in the search engine. Keyword research is a process of realizing…
August 1, 2017
Post: How To Take Advantage Of Your Customers’ Emotions
When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence…
July 31, 2017
Post: How to Protect Your Business From Cyber Crime
This article from Wade Harman is an imprtant departure from our usual content. He discusses cyber crime, including website and email security. Yes, these things are important for small businesses also! More cautionary reading, and another in our “Great Articles You may have missed” series. How Can Cyber Crime Affect Your Business? Security is bound…
July 28, 2017
Post: The State of Social Media Usage in America
Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find…
July 26, 2017
Post: 12 Tools To Improve Visual Marketing, SEO and Branding
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Visual Marketing Tools Tools to help you improve your SEO Brand Management Tools Use These 4 Tools to Improve Your Visual Marketing 1) Create…
July 25, 2017
Post: 4 Big Reasons Your Email Campaigns Continue to Fail
In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…
July 20, 2017
Post: 5 Essential Tips For Creating A Killer Corporate Wiki
Knowledge sharing is of crucial importance for, well, just about anything. In companies large and small, software technology and techniques developed for easier exchange of company-wide know-how can make a world of difference. Not only can corporate wiki software make communication smooth and collaboration fruitful, it can efficiently boost productivity of each employee and streamline…
July 19, 2017
Post: How Much Should You Invest in B2B Marketing?
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator…
July 18, 2017
Post: 5 Influencer Marketing Mistakes And How To Avoid Them
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…
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